About KIDSS TALK
KIDSS TALK is a 25-year-old, trusted premium baby and kidswear brand, with a strong retail presence across Madurai and Coimbatore in Tamil Nadu.
We are currently launching our Diwali Collection and scaling up our e-commerce platform to match.
"Our Diwali Collection is built on customisation, thoughtful curation, and a huge product variety — every piece chosen with care and every fit made with the customer in mind. You'll be marketing this depth and personalisation, not just a generic seasonal catalogue."
Which is why we need a specialist who can help us grow faster and smarter online, right now.
The Opportunity
This is a growth-ownership role, not a task-execution one. You will independently analyze our current e-commerce strengths and weaknesses, build on what's working, and fix what isn't — driving traffic, conversions, and ROI through SEO, paid ads, and website optimization ahead of and during our Diwali launch.
Key Responsibilities
- Improve website ranking for keywords related to baby & kids products through SEO — keyword research, on-page optimization, and link building
- Plan and optimize Google Ads & Meta Ads campaigns for maximum ROI, not just ad spend management
- Analyze and improve website performance, user journey, and conversions
- Audit the payment gateway and checkout flow to ensure it works smoothly and reduces drop-off
- Suggest and implement website improvements — UX, page speed, and content — based on data
- Run retargeting campaigns to recover lost sales and increase repeat purchases
- Continuously analyze the current website and ad accounts to make data-driven improvements
- Build and maintain segmented email marketing campaigns — manage subscriber lists and maximize conversions from email
- Act as a digital marketing analyst — interpret performance data across all channels (SEO, Ads, Email, Website) into clear, actionable insights
- Leverage AI tools to automate reporting, campaign optimization, and content workflows, and deliver results without excuses
Requirements
- Proven, hands-on experience in SEO and Performance Marketing (Google Ads & Meta Ads)
- Strong understanding of e-commerce and conversion rate optimization
- Demonstrated ability to increase ROI — not just run ads or report on impressions and clicks
- Experience conducting website audits and independently implementing the fixes identified
- An analytical mindset paired with hands-on execution — comfortable in Google Analytics, Ads Manager, and reporting dashboards
- Working knowledge of email marketing platforms for list segmentation and campaign automation
- Comfort using AI tools to automate and scale marketing execution
- Certification in Google Ads or Google Analytics preferred
Skill Areas This Role Brings Together
We know top digital talent usually specializes — but for this role, we need someone who can operate across all of these at once:
- SEO Executive — keyword research, on-page optimization, link building
- PPC Specialist — Google Ads, Meta Ads, and display network campaigns
- Email Marketing Specialist — segmented campaigns, subscriber list management, conversion maximization
- Digital Marketing Analyst — cross-channel data interpretation into actionable insight
- Performance Marketing Manager — measurable, data-driven results ownership across every channel
Who We Want
- Someone who can own growth end-to-end and report on outcomes, not just activity
- A highly talented, energetic self-starter willing to take real responsibility
- Someone who can identify gaps and fix them independently — without waiting to be told
- Someone who can build on our strengths and repair our weaknesses, sustaining what already works
- No excuses — if something isn't working, we expect a fix delivered, not a reason it couldn't be done
What Success Looks Like
- Measurable growth in organic traffic for baby & kids keywords
- Lower cost-per-acquisition and higher ROAS on Google & Meta campaigns
- Improved checkout completion rate and reduced cart abandonment
- A documented, prioritized roadmap of web site and funnel improvements, continuously updated
Experience : 2-3 years
Work Location: In person
