Job Description: Influencer Marketing & Operations ExecutivePosition
Influencer Marketing & Operations Executive
Department
Marketing / Influencer Marketing
Experience
1–3 years in influencer marketing, social media, digital marketing, or marketing operations.
Job Overview
We are looking for a proactive and organized Influencer Marketing & Operations Executive to manage influencer collaborations, campaign execution, creator communication, and day-to-day marketing operations.
The ideal candidate should have strong communication and coordination skills, an understanding of social media trends, and the ability to manage multiple influencer campaigns simultaneously from planning to completion.
Key Responsibilities
Influencer Marketing
- Identify and research relevant influencers and content creators across Instagram, YouTube, Facebook, and other social platforms.
- Build and maintain a database of influencers based on niche, audience, engagement, location, and campaign requirements.
- Reach out to influencers and negotiate collaboration terms, deliverables, timelines, and commercials.
- Coordinate influencer campaigns from brief sharing to content submission and final posting.
- Ensure influencer content aligns with brand guidelines, campaign objectives, and communication requirements.
- Track campaign deliverables, posting schedules, and influencer commitments.
- Maintain strong relationships with influencers, agencies, and creator networks.
Campaign Operations
- Prepare campaign briefs, influencer lists, trackers, and performance reports.
- Coordinate with internal teams such as marketing, creative, sales, and design to ensure smooth campaign execution.
- Follow up with influencers for content drafts, approvals, revisions, and live links.
- Reporting & Analytics
- Track campaign metrics such as reach, impressions, views, engagement, clicks, and conversions.
- Prepare campaign performance reports and identify key insights.
- Evaluate influencer performance and maintain records for future collaborations.
- Support the team in measuring ROI and overall campaign effectiveness
- Required Skills
- Excellent verbal and written communication skills.
- Strong influencer/creator coordination and relationship-management skills.
- Good knowledge of Instagram, YouTube, and other social media platforms.
- Strong follow-up and negotiation skills.
- Excellent organizational and time-management abilities.
Qualifications
- Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
- Prior experience in influencer marketing, digital marketing, social media, or marketing operations will be preferred.
Key Performance Indicators (KPIs)
- Number and quality of influencer collaborations executed.
- Campaign completion within agreed timelines.
- Influencer response and conversion rates.
- Campaign reach, engagement, and performance
The ideal candidate is organized, creative, proactive, and highly communicative, with a strong interest in social media and influencer marketing. They should be comfortable with frequent follow-ups, negotiations, data tracking, and coordinating multiple stakeholders to ensure campaigns are executed smoothly.tions.
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Pay: ₹10,840.44 - ₹31,697.66 per month
Benefits:
- Flexible schedule
- Paid sick time
Work Location: In person
