Experience & Background• 3–5 years of experience managing a D2C website (FMCG/beauty/lifestyle preferred)• Strong knowledge of Shopify, performance tools (GA4, Hotjar, Clarity), and funnelframeworks• Exposure to retention systems (email, WhatsApp), loyalty, reviews, and referral programs• Proven results in CRO, AOV growth, CVR lift, or reducing bounce/abandonmentPersonality & Mindset• Checklist-driven executor who thrives on SOPs, trackers, and shipping fast• Growth hacker energy—always testing, experimenting, and optimizing• Techie mindset—debugs fast, thinks in systems, loves tools• Bonus if you're an ex-gamer, builder, or side hustler—someone who figures things out andfixes things without waiting• Qualifications don’t matter—your results and hunger do
