We are looking for a highly skilled Ecommerce Performance Marketing Expert with proven experience in Meta Ads, Google Ads, and Shopify. The ideal candidate should have a strong track record of scaling Shopify stores, improving ROAS, and driving profitable revenue through data-driven advertising strategies.
If you are passionate about performance marketing, understand ecommerce customer journeys, and know how to turn ad spend into sales, we'd love to hear from you.
Key Responsibilities
- Plan, launch, manage, and scale Meta (Facebook & Instagram) advertising campaigns.
- Create and optimize Google Ads campaigns (Search, Performance Max, Shopping, Display, and Remarketing).
- Develop high-converting advertising strategies for Shopify stores.
- Analyze customer behavior and optimize the entire sales funnel.
- Perform audience research, competitor analysis, and customer segmentation.
- Build and manage retargeting campaigns across Meta and Google.
- Improve campaign performance by optimizing ROAS, CPA, CAC, CTR, and Conversion Rate.
- Collaborate with designers and content creators to develop high-performing ad creatives.
- Set up and manage Meta Pixel, Conversion API (CAPI), Google Tag Manager (GTM), and Google Analytics (GA4).
- Monitor campaign performance and prepare weekly/monthly performance reports with actionable insights.
- Manage advertising budgets efficiently while maximizing revenue and profitability.
- Stay updated with the latest Meta, Google, and Shopify advertising trends and algorithm changes.
Required Skills & Experience
- Minimum 2+ years of hands-on experience managing Ecommerce Meta Ads.
- Strong experience running Google Ads for Ecommerce brands.
- Practical experience working with Shopify stores.
- Proven ability to scale campaigns while maintaining profitable ROAS.
- Strong understanding of:
- ROAS
- CPA
- CPC
- CTR
- CAC
- AOV
- LTV
- Conversion Rate Optimization (CRO)
- Experience with Meta Ads Manager, Google Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Business Suite.
- Strong knowledge of Pixel implementation, Conversion API, event tracking, and attribution.
- Experience with catalog ads, dynamic product ads, remarketing, and lookalike audiences.
- Excellent analytical and problem-solving skills.
- Good communication skills and the ability to work independently.
Preferred Qualifications
- Experience scaling D2C or Ecommerce brands.
- Understanding of Shopify apps and integrations.
- Experience with A/B testing landing pages and creatives.
- Familiarity with Klaviyo email marketing or other marketing automation tools is a plus.
What We're Looking For
We are looking for someone who can demonstrate real results—not just certifications. Please include the following with your application:
- Resume
- Portfolio or case studies
- Screenshots showing ROAS or campaign performance (sensitive information can be hidden)
- Shopify brands you've worked with
- Your expected monthly salary
- Notice period (if applicable)
If you have successfully grown Ecommerce brands through Meta and Google Ads, we'd love to hear from you.
Pay: ₹8,515.87 - ₹34,756.80 per month
Work Location: In person
