Market Development & Thought Leadership Lead Mission
Build Kaizen AI into one of the most recognised and trusted AI companies in the global real estate industry by establishing category leadership, generating market awareness, and creating a consistent flow of qualified inbound opportunities.
Primary ResponsibilitiesThought Leadership & Content
- Develop and execute Kaizen AI’s thought leadership strategy.
- Produce high-quality articles, research papers, industry insights, and executive viewpoints.
- Develop industry reports and proprietary research on AI, real estate, design, development, and technology.
- Manage Kaizen AI’s website content, blogs, newsletters, and knowledge resources.
- Create compelling case studies highlighting measurable client outcomes.
- Develop webinars, podcasts, interviews, and other long-form content.
PR & Media
- Build relationships with leading business, real estate, technology, and financial media.
- Drive strategic PR campaigns and media coverage.
- Secure interviews, features, expert commentary, and speaking opportunities for Kaizen leadership.
- Identify and pursue relevant industry awards and recognitions.
- Position Kaizen executives as credible voices in AI and real estate.
Social & Digital Presence
- Develop and manage Kaizen AI’s LinkedIn thought leadership strategy.
- Build executive and corporate social-media presence.
- Drive engagement, followers, and high-quality industry conversations.
- Convert content and audience engagement into qualified inbound opportunities.
Conferences & Industry Engagement
- Identify relevant national and international conferences.
- Secure conference speaking opportunities for Kaizen leadership.
- Develop keynote presentations, panels, and industry presentations.
- Organise webinars, roundtables, and knowledge-sharing events.
- Build relationships with industry associations and influential ecosystem players.
Key Performance Indicators (KPIs)
- Qualified Inbound Leads
- Media Mentions
- Conference / Speaking Invitations
- Website Traffic
- LinkedIn Growth & Engagement
- Research / Report Downloads
- Newsletter Subscribers & Growth
- Content Engagement
- Share of Voice
- Executive Thought Leadership Reach
Ideal Candidate Profile
The ideal candidate should have:
- Strong content strategy and storytelling capabilities.
- Proven B2B marketing experience.
- A consulting / analytical mindset.
- Excellent written and verbal communication skills.
- Strong understanding of enterprise audiences and decision-makers.
- Ability to translate complex technology and business concepts into compelling narratives.
- Strong understanding of digital, PR, media, and thought leadership ecosystems.
Target Talent Pool
Consulting / Research
- McKinsey Knowledge / Insights Teams
- BCG Knowledge / Insights Teams
- Tier-1 Consulting Firms
Media & PR
- Leading PR & Communications Firms
- Economic Times
- Mint
- Forbes India
- Business / Technology Media
Digital & Enterprise Marketing
- LinkedIn Top Voices / Creator Ecosystem
- Enterprise B2B Marketing Teams
- Technology / SaaS Marketing Teams
- PropTech Marketing Teams
Compensation
- Fixed: ₹20–40 LPA
- Performance Bonus: Linked to inbound pipeline, brand visibility, thought leadership, and market development outcomes.
90-Day Success Plan
First 30 Days
- Understand Kaizen AI, its technology, customers, competitive landscape, and market positioning.
- Develop the Kaizen AI Thought Leadership & Market Development Strategy.
- Establish a media, conference, content, and research target list.
By 60 Days
- Launch the first major thought-leadership campaign.
- Initiate PR and media outreach.
- Establish a consistent LinkedIn and content publishing calendar.
- Begin developing proprietary research / industry report.
- Identify and pursue priority awards and speaking opportunities.
By 90 Days
- Generate measurable qualified inbound opportunities.
- Secure initial media coverage and conference opportunities.
- Launch the first Kaizen AI industry report / research initiative.
- Establish a scalable content, PR, social, and thought-leadership engine.
- Build Kaizen AI's positioning as a leading voice at the intersection of AI + Real Estate.
Pay: ₹2,000,000.00 - ₹4,000,000.00 per year
Benefits:
- Flexible schedule
- Paid sick time
Work Location: In person
