Job Title: Digital Marketing Executive (SEO & Content)
Location: Whitefield, Bangalore
Experience: 2 to 4 years
Website: www.dalvkot.com
About Us
Dalvkot is a diversified group with operations across sectors such as IT, Healthcare, Pharma, E-commerce, Education, and Biofuels. Our Digital Marketing team supports multiple business verticals by driving online visibility, lead generation, website growth, brand awareness and digital engagement. We are looking for a passionate Digital Marketing Executive who has strong SEO knowledge along with good content writing skills and is eager to contribute to digital growth initiatives.
Role Overview
The Digital Marketing Executive will be responsible for improving the online visibility of Dalvkot’s clients through Search Engine Optimization (SEO), keyword research, content optimization, website performance monitoring and digital marketing best practices. The role also involves preparing and reviewing digital content, supporting social media initiatives and working closely with website designers and business stakeholders.
Key Responsibilities
1) Perform on-page and off-page SEO activities & Optimize website pages for higher search rankings.
2) Conduct keyword research and competitor analysis & Monitor keyword rankings and recommend improvements.
3) Optimize website pages for higher search rankings & Improve website indexing and crawlability.
4) Perform technical SEO audits, Build ethical backlink strategies & Improve Core Web Vitals wherever applicable.
5) Prepare SEO-friendly website content; Develop engaging content for social media and email campaigns.
6) Write blogs, service pages, landing pages, case studies, content briefs & Optimize content based on SEO recommendations.
7) Review, edit and optimize content; Ensure consistency in tone, grammar and branding across all digital content.
8) Suggest improvements to user experience and website navigation; Monitor broken links and website health.
9) Monitor website traffic using Google Analytics; Track keyword rankings; Generate SEO performance reports; Analyze user behavior & Recommend improvements based on data.
Requirements
1) Hands-on experience in On-page SEO, Off-page SEO, Technical SEO, Keyword Research, Link Building, Local SEO, Google Search Console.
2) Knowledge of Google Analytics (GA4), Google Tag Manager (preferred), Meta Business Suite, Email Marketing (basic Knowledge), Canva (basic understanding).
3) Strong English writing skills, Grammar and proofreading, SEO content writing, Blog writing, Website content & Marketing copywriting.
4) Excellent written and verbal communication skills, Strong analytical and problem-solving abilities, good understanding of healthcare or education marketing (preferred), Ability to work independently with minimal supervision & Creative mindset with attention to detail.
5) Experience working with cross-functional teams.
Preferred Qualifications
BE / BTech / BBA / MBA (Marketing) / BCA / MCA / Any Graduate with relevant Digital Marketing certification. Experience with any of these Domains such as Healthcare, Hospitals, Medical Education, Educational Institutions, IT Services, SaaS & E-commerce. Familiarity with tools like Google Analytics, Google Search Console, SEMrush / Ahrefs, WordPress, Microsoft Office, ChatGPT & other AI tools.
