We are looking for a creative and result-oriented Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across various online channels. The ideal candidate should have hands-on experience in SEO, social media marketing, paid advertising, content marketing, and analytics to drive brand awareness, lead generation, and business growth.
Key Responsibilities:
- Develop and implement digital marketing strategies to increase online visibility and lead generation.
- Manage and optimize campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other digital platforms.
- Execute SEO activities including keyword research, on-page optimization, technical SEO, and link-building.
- Plan and manage social media content calendars and engagement activities.
- Coordinate with content, design, and video teams to create marketing assets.
- Monitor website traffic, campaign performance, and user behavior using Google Analytics and other tools.
- Generate marketing-qualified leads and improve conversion rates through digital campaigns.
- Manage email marketing and remarketing campaigns.
- Conduct competitor analysis and market research to identify growth opportunities.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with the latest digital marketing trends, tools, and platform updates.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2–5 years of experience in Digital Marketing.
- Google Ads, Meta Blueprint, HubSpot, or similar certifications are an added advantage.
Required Skills:
- SEO (On-page, Off-page, Technical SEO)
- Google Ads / PPC Campaign Management
- Meta Ads (Facebook & Instagram Ads)
- Social Media Marketing
- Content Marketing
- Google Analytics & Search Console
- Email Marketing
- Lead Generation & Conversion Optimization
- Basic understanding of WordPress or CMS platforms
- Strong analytical and reporting skills
Preferred Skills:
- Experience with marketing automation tools.
- Knowledge of Canva, Photoshop, or basic design tools.
- Video marketing and YouTube campaign exposure.
- B2B and B2C campaign management experience.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
