Job Description — Recruitment Request
Product Marketing Specialist
Position Title
Product Marketing Specialist
Entity
Leader Systems (LeLab — Offshore Development Centre)
Parent Company
Leader Group, Saudi Arabia
Reports To
Program Manager
Role Type
Full-time | Non-Technical
Experience
3–4 years (preferred)
Qualification
Marketing-related degree (Bachelor's / Master's)
Role Summary
The Product Marketing Specialist serves as primary liaison between Leader Group (Saudi) sales team and the LeLab (India) product delivery teams. The role owns incoming sales and marketing support requests, ensures product collateral readiness across the portfolio, and contributes to product quality through usability testing and UI/UX feedback. Success in this role depends on strong cross-functional coordination across BA, Project / Technical Product Managers, QA, DevOps, and Development teams. This is purely non-technical role reporting to Program Manager.
Key Responsibilities
Sales & Marketing Liaison
- Act as the single point of contact for incoming support requests from the Leader Group (Saudi) sales team for the LeLab product portfolio.
- Triage, prioritise, and route sales/marketing requests to the relevant LeLab departments and track them through to closure.
- Translate sales requirements into clear, actionable briefs for internal teams.
Cross-Functional Coordination
- Coordinate across BA, Project/Technical Product Managers, QA, DevOps, and Development teams to fulfil sales and marketing requests.
- Facilitate communication between parent-company stakeholders and the offshore delivery team, accounting for time-zone and cultural considerations.
Product Collateral Ownership
- Own the readiness, accuracy, and version control of product collateral (brochures, datasheets, demos, presentations, feature sheets) across the product portfolio.
- Maintain a centralised, up-to-date repository of marketing assets.
Usability & UI/UX
- Conduct usability testing on LeLab products and consolidate findings.
- Provide structured UI/UX feedback to product and development teams from a market and end-user perspective.
Marketing Support
- Support go-to-market activities, product launches, and feature announcements.
- Assist in preparing marketing content aligned with product positioning.
Required Qualifications
- Bachelor's / Master's degree in Marketing, Business Administration, or a related field.
- 3–4 years of experience in product marketing, marketing coordination, or a similar role, preferably in a product-based organisation.
- Demonstrable experience working with or alongside product / technical teams.
- Excellent written and verbal communication skills.
- Strong stakeholder-management and coordination skills.
Preferred / Good-to-Have
- Exposure to usability testing and a working understanding of UI/UX principles.
- Experience operating within an offshore / parent-company (distributed) structure.
- Familiarity with collaboration and project-tracking tools (e.g., Jira, Confluence, Asana).
- Experience working with Middle East / Saudi stakeholders; Arabic language ability is an added advantage.
Key Performance Indicators (KPIs)
Aligned to comparable product-marketing / liaison roles in product organisations operating a parent + offshore-development-centre model. Targets to be calibrated with the hiring manager.
KPI
What It Measures
Indicative Target
Request turnaround (SLA)
Avg. time to acknowledge / resolve sales-support requests
90% within SLA
Sales team satisfaction (CSAT)
Quality of liaison support, rated by Saudi sales team
4 / 5
Collateral readiness
% of portfolio with current, approved collateral
95% up-to-date
Request closure rate
% of incoming requests resolved vs. raised
95%
Cross-functional cycle time
Avg. time from intake to internal delivery
Trending down QoQ
Usability testing throughput
Test cycles completed / feedback reports delivered
Per agreed cadence
Launch support timeliness
On-time delivery of assets for launches
90% on-time
Escalation rate
% of requests escalated due to coordination gaps
Downward trend
