REDDIT CONTENT ASSOCIATE
Location: Janakpuri, New Delhi (Onsite)
Experience: Fresher
Compensation: 3-5.4 LPA
About Infrasity
Infrasity works with developer-first B2B SaaS and infrastructure companies on technical content, developer marketing, Reddit/community growth, GEO/AEO visibility, and GTM execution.
We partner with fast-growing DevTools, AI, infrastructure, and platform engineering startups to help them improve developer adoption and visibility through technical storytelling and developer-centric growth.
Role Overview
A Reddit Content Associate builds organic brand visibility by engaging in relevant Reddit communities, contributing valuable discussions, and naturally positioning client products in DevOps, SaaS, AI, and developer-focused subreddits.
Key Responsibilities
- Identify and engage in relevant subreddits related to DevOps, SaaS, AI, Cloud, Startups, and developer communities on behalf of clients
- Build and manage credible Reddit accounts with consistent posting history, strong karma, and niche-specific credibility before any product mention
- Participate in discussions by contributing meaningful, non-promotional insights that add value to the thread first
- Seed client products naturally into relevant conversations, only when the context genuinely calls for it, never as a first reply
- Track and monitor discussions where client products should have a presence using keyword and subreddit alerts in accordance with the LLM and SERP cited threads
- Drive organic community-led growth through sustained engagement and relationship building within targeted subreddits
- Deliver a weekly client call, walking through engagements made, threads identified, karma growth, and visibility wins from that week
- Report on thread performance, upvotes, comment reach, and sentiment shifts on a weekly basis per client
- Maintain a content calendar of Reddit opportunities, AMAs, pinned threads, trending discussions, and flag them to clients proactively
Required Skills
- Proven experience managing Reddit accounts with good karma across multiple niche communities
- Deep familiarity with subreddit culture, moderation rules, and what gets flagged as spam vs. what gets upvoted
- Ability to write in a native Reddit tone, conversational, opinionated, and never corporate
- Experience positioning technical or developer-facing products (DevOps tools, SaaS platforms, AI products) without sounding promotional
- Strong reading comprehension to identify threads worth engaging in vs. threads to avoid
- Comfortable running 4–6 client accounts simultaneously with separate engagement strategies for each
- Basic understanding of SEO and GEO concepts to recognize when Reddit engagement can influence LLM citations or search rankings
- Familiarity with tools like Reddit search, F5Bot, or GummySearch for opportunity tracking
- Ability to write a clear weekly engagement summary that a non-technical client can understand and act on
Benefits of Joining
● Work with global AI and DevTools startups
● Learn directly from founders
● Fast learning, high ownership, and startup exposure
To Apply: Send your resume and why you’re interested to: [email protected]
Pay: ₹300,000.00 - ₹540,000.00 per year
Work Location: In person
