Job Summary
The Manager – Marketing will be responsible for planning and executing marketing strategies that enhance brand awareness, increase guest footfall, and drive revenue across the company's restaurant brands. The role involves managing digital and offline campaigns, promotions, partnerships, events, and coordinating with internal teams and external agencies to achieve business objectives.
Key Responsibilities
- Develop and execute annual and monthly marketing plans for F&B brands.
- Plan and manage digital marketing campaigns across social media, Google, email, and other online platforms.
- Coordinate with creative agencies for campaign development, branding, and promotional materials.
- Drive guest acquisition, engagement, and retention through innovative marketing initiatives.
- Plan and execute restaurant launches, seasonal campaigns, festivals, and promotional events.
- Manage influencer marketing, PR activities, and brand collaborations.
- Monitor campaign performance and prepare reports on ROI, sales impact, and customer engagement.
- Work closely with Operations, Sales, and Finance teams to align marketing initiatives with business goals.
- Manage marketing budgets and ensure cost-effective execution.
- Conduct market research and competitor analysis to identify new opportunities and industry trends.
- Oversee website content, online listings, and brand consistency across all customer touchpoints.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Hospitality, or a related field.
- MBA in Marketing is preferred.
Experience
- 5–8 years of marketing experience, with at least 2–3 years in the Food & Beverage, Restaurant, Hospitality, or QSR industry.
- Experience in multi-brand or multi-location marketing is preferred.
Key Skills
- Brand Management
- Digital Marketing
- Social Media Marketing
- Campaign Planning & Execution
- Performance Marketing
- Budget Management
- Event & Promotional Planning
- PR & Influencer Marketing
- Vendor & Agency Management
- Market Research & Analytics
- Excellent Communication and Leadership Skills
Key Performance Indicators (KPIs)
- Increase in restaurant footfall and revenue.
- Growth in brand awareness and customer engagement.
- Successful execution of marketing campaigns within budget.
- Return on Marketing Investment (ROMI).
- Customer acquisition and retention metrics.
- Growth in digital reach, website traffic, and social media engagement.
Pay: ₹50,000.00 - ₹65,000.00 per month
Benefits:
- Flexible schedule
- Provident Fund
Work Location: In person
