DIGITAL MARKETING EXECUTIVE
For FinMentor & Investmentor Securities Ltd.
About the Role
We are looking for a highly creative and finance-savvy Digital Marketing Executive who can manage the complete digital presence of two brands — FinMentor (finance-expert platform) and Investmentor Securities Ltd. (full-service stock broking).
The ideal candidate understands financial markets, social media trends, and content creation, and can drive engagement across all platforms with consistency and strategy.
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Key Responsibilities
1. Social Media Management
- Manage and grow official pages on Instagram, LinkedIn, Facebook, Twitter and WhatsApp communities.
- Maintain a consistent posting schedule for both brands.
- Actively respond to comments, DMs, and community queries to build trust and engagement.
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2. Content Planning & Trend Research
- Plan monthly content calendars aligned with brand goals & market trends.
- Research finance trends, viral formats, and competitor strategies.
- Convert complex finance topics into simple, engaging content pieces.
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3. Scriptwriting & Content Creation
- Write scripts for Reels, YouTube Shorts, expert videos, product videos, educational content, and promotional reels.
- Draft high-quality captions, copywriting content, emailers, WhatsApp messages, and marketing creatives.
- Craft storytelling and educational content around markets, finance, trading, and personal finance.
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4. Product Awareness & Strategy
- Understand product offerings of both brands and build strategies accordingly.
o For FinMentor: expert consultations, app features, finance topics.
o For Investmentor: MTF, IPO updates, market insights, trading & investing content.
- Identify which content formats & platforms work best for each product.
- Suggest campaign ideas to increase reach, leads, and conversions.
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- 5 Knowledge of Performance Marketing
. App Marketing & Social Media to lead the launch and growth of the FinMentor app. This person will be responsible for building brand awareness,
- Drive app downloads, engagement, and retention
- Manage social media and paid campaigns (Meta & Google)
- Plan and execute marketing campaigns
- Track and optimize key metrics (CPI, CAC, ROAS, conversions)
- Collaborate with content, design, and product teams
- Build influencer and community partnerships
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Required Skills
- Strong understanding of stock market, trading basics, investments, mutual funds, IPOs, market news, etc.
- Excellent scriptwriting, storytelling & communication skills.
- Proficiency in Canva (must).
- Creative mindset + trend awareness.
- Ability to simplify finance concepts into relatable content.
- Strong organisational skills to manage two brands simultaneously.
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Preferred Skills (Good to Have)
- Experience with Meta Ads / LinkedIn Ads.
- Basic video editing (CapCut, Premiere Rush).
- Experience in finance, fintech, or stock market–related roles.
- Ability to shoot basic content using phone (optional).
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Who Should Apply
- Someone who lives & breathes digital content.
- Someone who loves finance and can explain it simply.
- Someone who can handle fast-paced markets and trend deadlines.
- Someone who thinks creatively and executes consistently.
Pay: ₹20,000.00 - ₹25,000.00 per month
Location:
- Ashram Road P.O, Ahmedabad, Gujarat (Preferred)
Work Location: In person
