About Sapphiro
Sapphiro is a fintech company focused on solving working capital and business payment challenges for enterprises and growing businesses.
We are building a strong digital presence through content, SEO, AI search visibility, social media, PR, and thought leadership. We are looking for an enthusiastic and creative Junior Digital Marketing Executive to support our marketing initiatives and grow with the organization.
Role Overview
The Junior Digital Marketing Executive will work closely with the Marketing Lead to execute day-to-day marketing activities across content, SEO, AISEO, social media, website management, and creative design.
This is an excellent opportunity for someone looking to build a career in digital marketing, branding, content marketing, and fintech marketing.
Key Responsibilities
Content Creation & Publishing
- Assist in creating social media content for LinkedIn, Instagram, X, and YouTube
- Write basic captions, blogs, website content, and marketing copy
- Coordinate content calendars and publishing schedules
- Upload and format content on websites and social media platforms
SEO & AISEO Support
- Assist in keyword research and content optimization
- Support blog optimization for search engines
- Help improve discoverability on Google and AI platforms such as ChatGPT, Gemini, Claude, Copilot, and Perplexity
- Research frequently asked industry questions and create content around them
- Monitor search rankings and basic SEO performance metrics
Social Media Management
- Schedule and publish posts across platforms
- Monitor comments and messages
- Track engagement and performance metrics
- Support community engagement activities
Graphics & Creative Design
- Create social media creatives using Canva and similar tools
- Design basic banners, carousels, infographics, and presentation visuals
- Coordinate with external designers when required
- Maintain brand consistency across all visual assets
Website & Blog Management
- Upload blogs and update website content
- Coordinate with content writers and SEO partners
- Ensure content is properly formatted and optimized
Community & Visibility Activities
- Research relevant discussions on:
- LinkedIn
- Reddit
- Quora
- X
- Industry communities
- Assist in posting responses and engaging in discussions where appropriate
- Help identify backlink and brand mention opportunities
Reviews & Reputation Management
- Assist in collecting client testimonials and reviews
- Maintain records of case studies and success stories
- Support profile management on business and review platforms
Marketing Research
- Research competitors and industry trends
- Identify relevant podcasts, media opportunities, events, and communities
- Assist in preparing reports and presentations
Skills RequiredMust Have
- Good written English communication
- Basic understanding of social media platforms
- Canva or basic graphic design skills
- Motion Grapics and video editing skills
- Familiarity with ChatGPT and AI tools
- Strong internet research skills
- Basic MS Excel and PowerPoint knowledge
Good to Have
- SEO knowledge
- Video editing skills
- Blogging experience
- Experience using tools such as Canva, CapCut, Photoshop, or similar
Ideal Candidate
- Curious and eager to learn
- Creative thinker with attention to detail
- Comfortable working in a startup environment
- Self-motivated and proactive
- Interested in digital marketing, branding, fintech, and content creation
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
