DESCRIPTION
At BETWEEN, we are committed to attracting the best talent in technology and engineering. With a team of over 1,000 professionals, we take part in high-impact, international projects for top-tier clients across industries such as technology, digital transformation, R&D, and data-driven marketing.
We are currently looking for a Marketing Automation Engineer specialised in Salesforce Marketing Cloud, who will play a key role in designing, delivering, and optimising scalable CRM and marketing automation solutions. You will work closely with marketing, analytics, product, and technology teams to ensure high-quality, compliant, and performance-driven customer communications across global markets.
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Design, build, and maintain email and SMS automation programs in Salesforce Marketing Cloud, ensuring scalability, reliability, and on-time delivery.
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Manage end-to-end execution of CRM campaigns, ensuring alignment with business requirements, data availability, compliance standards, and performance goals.
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Coordinate daily with marketing, analytics, product, and IT teams to manage priorities, dependencies, and delivery timelines.
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Architect and maintain data extensions, segmentation logic, and automation workflows, ensuring data integrity and long-term platform sustainability.
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Lead the technical evaluation of campaign feasibility, personalisation logic, contact strategies, and alternative technical solutions when needed.
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Develop and maintain AMPscript and SSJS libraries, reusable templates, and dynamic content frameworks to improve efficiency and reduce delivery risk.
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Implement and manage REST and SOAP API integrations for real-time triggers, transactional communications, and data synchronisation.
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Ensure compliance with data privacy and permission-based marketing regulations (GDPR, CAN-SPAM, CASL), acting as a technical guardian of CRM governance.
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Collaborate with QA and delivery teams to define testing, validation, and pre-send quality controls.
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Monitor key performance metrics such as deliverability, engagement, and conversion, driving continuous optimisation initiatives.
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Act as a technical bridge between internal teams and external CRM vendors or agencies, supporting roadmap evolution and platform improvements.
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Communicate fluently in English within an international, multi-market environment.
Availability to work on-site at the client’s offices two days per week
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Hybrid work model within a global and cross-functional setup.
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Permanent contract from day one.
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Competitive salary package based on experience.
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Participation in international projects with high technical and strategic impact.
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The opportunity to be part of a growing company with national and international presence.
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A great place to work: we actively promote well-being, work–life balance, and CSR initiatives.
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You will join a high-performing, specialised team working on complex and meaningful projects.
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Continuous training and professional development opportunities.
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At BETWEEN, equal opportunity is a core value. We are committed to hiring the best talent regardless of race, religion, gender, age, or abilities, and to supporting both personal and professional growth.
REQUIREMENTS
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Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, or a related field.
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5+ years of hands-on experience with enterprise CRM or marketing automation platforms.
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Strong expertise in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, MobileConnect).
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Proficient use of AMPscript and SSJS for dynamic content and personalisation logic.
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Experience designing data models, SQL-based segmentation, and contact strategies.
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Solid understanding of API-based integrations and CRM data flows.
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Knowledge of email deliverability fundamentals and performance optimisation.
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Familiarity with CRM data privacy and compliance regulations (GDPR, CAN-SPAM, CASL).
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Strong communication, organisation, and cross-functional coordination skills.
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High level of English for international collaboration.
