Job Summary
We are looking for a creative and result-oriented WhatsApp & Email Marketing Executive to manage customer communication, create engaging campaigns, generate leads, and improve customer engagement through WhatsApp and email channels.
Key Responsibilities
- Create, plan, and execute WhatsApp and email marketing campaigns.
- Write compelling messages, newsletters, promotional emails, and follow-up sequences.
- Manage customer databases and segment audiences for targeted campaigns.
- Send bulk WhatsApp campaigns and automated email workflows.
- Monitor campaign performance, open rates, click-through rates, and conversions.
- Maintain email list hygiene and ensure data accuracy.
- Design simple creatives, templates, and campaign layouts.
- Coordinate with sales and marketing teams to generate qualified leads.
- Conduct A/B testing to improve campaign performance.
- Ensure compliance with communication and data privacy guidelines.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).
- 0–3 years of experience in WhatsApp, email, or digital marketing.
- Basic knowledge of email marketing platforms and WhatsApp Business tools.
- Understanding of customer journeys, lead nurturing, and marketing funnels.
- Good written communication and copywriting skills.
- Basic understanding of CRM tools and customer database management.
Preferred Skills
- Experience with tools like Mailchimp, HubSpot, Brevo, or other email automation platforms.
- Knowledge of WhatsApp Business API and automation tools.
- Basic knowledge of Canva or other design tools.
- Understanding of analytics and campaign reporting.
Key Skills
- Email Marketing
- WhatsApp Marketing
- Copywriting
- Marketing Automation
- Lead Generation
- CRM Management
- Campaign Analytics
- Customer Engagement
- Communication Skills
Performance Metrics
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: Remote
