Key Responsibilities
Social Media Strategy
- Develop platform-specific social media strategies.
- Create monthly and quarterly content plans.
- Align campaigns with client objectives and brand guidelines.
- Identify opportunities to increase brand awareness and engagement.
Content Planning & Publishing
- Prepare social media content calendars.
- Coordinate content creation with graphic designers and content writers.
- Publish and schedule posts across social media platforms.
- Ensure content consistency and quality.
Community Management
- Monitor comments, messages, and user interactions.
- Respond to customer queries and engagement requests.
- Escalate customer concerns to the appropriate team when required.
- Build and maintain positive online communities.
Brand Management
- Ensure consistent brand identity across platforms.
- Monitor brand mentions and audience sentiment.
- Protect and strengthen brand reputation.
- Support online reputation management initiatives.
Campaign Coordination
- Coordinate organic social media campaigns.
- Support paid campaign creatives in collaboration with the PPC Specialist.
- Work with the SEO Specialist to align content with SEO objectives.
- Coordinate with development teams for campaign landing pages when required.
Performance Monitoring
- Monitor engagement and reach.
- Analyze audience behavior.
- Track campaign performance.
- Recommend improvements based on performance data.
Documentation & Reporting
Maintain and update:
- Content calendars
- Publishing schedules
- Campaign reports
- Engagement reports
- Monthly performance reports
- Competitor analysis reports
Key Performance Indicators (KPIs)
Growth Metrics
- Follower growth rate
- Audience reach
- Profile visits
- Brand awareness growth
Engagement Metrics
- Engagement rate
- Likes, comments, and shares
- Community response time
- Audience interaction rate
Content Metrics
- Content publishing consistency
- Campaign completion rate
- Content performance score
Operational Metrics
- Timely content delivery
- Documentation completeness
- Client satisfaction
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Flexible schedule
- Paid time off
- Provident Fund
Work Location: In person
