Job Title: Marketing Manager
Location: UMC Hospitals
Department: Marketing & Business Development
Experience: 7+ Years (Healthcare experience preferred)
Employment Type: Full-Time
About UMC Hospitals
UMC Hospitals is a leading multi-specialty healthcare provider committed to delivering exceptional patient care through advanced medical technology, experienced clinicians, and a patient-centric approach. We are looking for a dynamic and results-driven Marketing Manager to strengthen our brand presence, drive patient acquisition, and lead our digital and offline marketing initiatives.
Key Responsibilities
- Digital Marketing & Brand Management
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and patient engagement.
- Manage and optimize social media platforms including LinkedIn, Facebook, Instagram, YouTube, and X (Twitter).
- Plan and execute Social Media Marketing (SMM) campaigns to generate leads and enhance patient outreach.
- Oversee Search Engine Optimization (SEO) initiatives to improve website rankings and organic traffic.
- Manage Google Ads, Display Ads, YouTube Ads, and Remarketing campaigns.
- Monitor and analyze website performance using Google Analytics and Google Search Console.
- Create performance reports and dashboards to measure campaign effectiveness and ROI.
Content & Communication
- Coordinate development of healthcare-focused content including blogs, patient stories, videos, newsletters, and social media creatives.
- Collaborate with doctors and clinical teams to create informative and engaging healthcare content.
- Ensure consistency of brand messaging across all communication channels.
- Business Development & Patient Acquisition
- Develop marketing campaigns to increase OPD, IPD, diagnostic, and specialty service utilization.
- Build relationships with corporates, insurance companies, TPAs, referral doctors, and community organizations.
- Plan health camps, awareness programs, webinars, and patient engagement activities.
Performance Marketing
- Manage lead generation campaigns through Google, Meta, and other digital platforms.
- Optimize Cost Per Lead (CPL), Cost Per Acquisition (CPA), and conversion rates.
- Conduct competitor analysis and market research to identify growth opportunities.
Team Management
- Lead and mentor the marketing team, agencies, designers, and external vendors.
- Manage marketing budgets and ensure effective utilization of resources.
- Coordinate with internal departments to execute marketing initiatives successfully.
Required Skills & Competencies
Technical Skills
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Analytics (GA4)
- Google Ads
- Meta Ads Manager (Facebook & Instagram Ads)
- Google Search Console
- Email Marketing & Marketing Automation
- Website Management (WordPress preferred)
- Content Marketing
- Lead Generation & Performance Marketing
- CRM Management
- Data Analysis & Reporting
- Soft Skills
- Strong communication and presentation skills
- Strategic thinking and problem-solving abilities
- Leadership and team management skills
- Project management and organizational skills
- Creativity and innovation mindset
- Strong analytical and decision-making capabilities
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
- MBA in Marketing preferred.
- Certifications in Google Ads, Google Analytics, SEO, or Digital Marketing will be an added advantage.
Key Performance Indicators (KPIs)
- Patient lead generation and conversion rates
- Website traffic and SEO rankings
- Social media growth and engagement
- Digital campaign ROI
- Brand visibility and market share growth
- Corporate and referral business development
Why Join UMC Hospitals?
- Opportunity to work with a rapidly growing healthcare organization.
- Exposure to advanced healthcare marketing strategies.
- Career growth and leadership opportunities.
- Collaborative and patient-centric work environment.
Interested candidates may send their resume to:
Email: [email protected]
Phone: +91 86570 54066
Work Location: In person
