Job Description – Social Media & Influencer Marketing
Position Details
Location: Gurgaon, Sector - 38 (Onsite)
Shift: Day Shift, 5 Days a Week
experience: 4+ years
Role Summary
We are looking for a highly creative and socially active Social Media and Influencer Marketing
candidate who can independently create, manage, and distribute engaging content across
multiple social media platforms.
This is an Individual Contributor (IC) role for someone who lives and breathes social media,
understands internet culture, and has hands-on experience working with influencers, content
creators, and lifestyle/home décor brands.
The ideal candidate should have a strong understanding of platform-specific content strategies,
audience engagement, influencer collaborations, and trend-driven storytelling. Experience
working with the US audience and lifestyle brands will be highly preferred.
Key Responsibilities
● Manage and grow ZipCushions’ presence across Instagram, Facebook, Pinterest,
TikTok, YouTube Shorts, and other relevant social platforms.
● Plan, create, edit, and distribute high-quality content including reels, short-form videos,
stories, carousels, and lifestyle posts.
● Collaborate with influencers, creators, and brand ambassadors to increase engagement,
reach, and brand visibility.
● Identify trending formats, viral content ideas, and platform trends to keep the brand
culturally relevant and engaging.
● Build and nurture an active online community through consistent interaction, comments,
DMs, and audience engagement.
● Coordinate with marketing, design, and creative teams to execute social media
campaigns and product promotions.
● Create social media calendars and maintain consistency in posting schedules across
platforms.
● Track platform analytics, campaign performance, and engagement metrics to optimize
content strategy and improve growth.
● Assist in influencer sourcing, outreach, onboarding, and campaign coordination.
● Repurpose and distribute content effectively across different channels while maintaining
brand tone and identity.
● Stay updated with evolving social media algorithms, creator trends, and emerging digital
platforms.
Required Skills & Qualifications
● Proven experience in social media management and content creation.
● Prior experience working with influencers, creators, or UGC campaigns is highly
preferred.
● Experience working with home décor, lifestyle, furniture, or consumer brands will be an
added advantage.
● Strong personal social media presence and understanding of platform trends.
● Hands-on experience with Instagram Reels, TikTok-style content, YouTube Shorts, and
visual storytelling.
● Proficiency in Canva, Adobe Creative Suite, CapCut, or similar content editing tools.
● Familiarity with scheduling and analytics tools such as Hootsuite, Buffer, Later, or Sprout
Social.
● Strong copywriting, communication, and storytelling skills.
● Ability to independently ideate, shoot, edit, and publish engaging social content.
● Understanding of influencer marketing, audience behavior, and community engagement
strategies.
● Knowledge of SEO, hashtags, social media insights, and content optimization is a plus.
● Exposure to the US market and consumer audience is highly desirable.
Candidate Profile
● Passionate about content, social media, and internet culture.
● Creative thinker with strong aesthetic sense and attention to detail.
● Self-driven individual capable of taking ownership of social media execution end-to-end.
● Comfortable appearing in or directing content when required.
● Highly proactive, adaptable, and eager to experiment with new content ideas.
● Strong understanding of modern content consumption trends and creator economy
dynamics.
● Ability to thrive in a fast-paced, collaborative marketing environment.
Performance Metrics
● Social media growth across platforms.
● Engagement rate, reach, and audience interaction.
● Influencer campaign effectiveness and collaborations.
● Content consistency, creativity, and platform performance.
● Community engagement and audience retention.
● Data-driven improvements in social media performance.
Why Join Us
● Be part of a fast-growing international lifestyle brand.
● Opportunity to directly shape the brand’s social media identity and online community.
● Work in a creative and collaborative environment with high ownership.
● Exposure to the US market and global digital marketing trends.
● A culture that values innovation, creativity, and fresh idea
Pay: ₹800,000.00 - ₹1,000,000.00 per year
Work Location: In person
