Job Title: Market Research Analyst
Job Location: Baner, Pune (WFO)
Experience: 1 - 2 Years
Shift: 11:00 AM to 8:00 PM IST, Monday to Friday
Qualification: Graduate, MBA
Job Description:
We are seeking a detail-oriented and execution-driven Market Research Analyst with 1–2 years of experience in secondary research, lead generation, and outreach activities. The role involves supporting sales and marketing teams by providing accurate research insights, managing prospect databases, and executing structured outreach campaigns.
This position combines research, lead generation, and engagement, offering exposure to real business development and client acquisition processes. The ideal candidate should be comfortable working with online research tools, Excel, CRM systems, and high-volume outreach tasks while maintaining strong data quality and process compliance standards.
Key Responsibilities
Lead Generation Support
Conduct secondary and internet research to identify potential prospects and opportunities
Generate a minimum of 5 qualified leads per week through LinkedIn, email marketing, and other platforms
Build and maintain prospect and company databases for sales and marketing teams
Lead Qualification & Conversion
Perform prospect outreach through LinkedIn, email, and phone channels
Ensure a minimum outreach of 600 prospects per month
Support pipeline creation by qualifying and validating leads before passing to sales teams
Email Marketing Execution
Execute bulk email campaigns across assigned verticals
Ensure a daily volume of approximately 300 emails, totaling around 6000 emails per month
Maintain quality, targeting accuracy, and proper segmentation in campaigns
Research & Data Management
Perform company profiling, competitor analysis, and market segmentation
Collect, clean, validate, and organize data in Excel and CRM systems
Ensure data accuracy, consistency, and regular database updates
Process Compliance
Adhere to defined research and data Standard Operating Procedures (SOPs)
Maintain high data quality standards with a maximum of 1 documented non-compliance case in a two-week sprint
Follow structured processes for research, outreach, and reporting
Reporting & Coordination
Assist in preparing research reports, summaries, and presentations
Coordinate with sales and internal teams to align research and outreach requirements
Required Skills
Secondary Research and Internet Research
Data Collection, Cleaning, and Validation
Proficiency in MS Excel (sorting, filtering, basic formulas)
Basic understanding of CRM systems (Salesforce, MS Dynamics, or similar)
Lead generation and outreach fundamentals
Strong attention to detail and data accuracy
Report preparation and documentation
Good written and verbal communication skills
Preferred Skills (Good to Have)
Exposure to tools such as LinkedIn Sales Navigator, ZoomInfo, Cognism, Slintel, or similar
Understanding of B2B or IT services markets
Basic knowledge of email marketing and presales research
Experience supporting sales or marketing teams
