Overview:
About Omnicom Global Solutions
Omnicom Global Solutions (OGS) is an integral part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom’s branded networks and specialty firms deliver advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialized communication solutions to over 5,000 clients across more than 70 countries.
OGS India serves as a key global capability center for Omnicom, enabling its agencies and group companies with scaled delivery, specialized expertise, and integrated solutions. Our capabilities span Media, Data & Analytics, Technology, MarTech, Commerce, Business Support Solutions, Creative Production, Healthcare, and Strategy & Insights.
With a workforce of over 7,000 professionals in India, OGS continues to expand its capabilities and global impact, supporting the evolving needs of clients and agencies. We are committed to building future-ready talent and delivering high-quality, outcome-driven solutions.
OGS India continues to expand its scale and capabilities through the integration of additional global operations, further strengthening its position as a strategic solutions engine for Omnicom.
Let’s build what’s next.
Role Overview
We are looking for a Senior Analyst – Research & Insights to support multiple clients to an Omnicom agency by delivering high-quality research, analytics, and actionable insights. You will conduct market and consumer research, develop audience and competitive insights, create newsletters and executive-ready reports, and collaborate with global stakeholders to deliver strategic, data-driven solutions.
Responsibilities:
- Conduct secondary research to gather and analyze market, consumer, brand, and competitive intelligence.
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Analyze audience, consumer, and industry data to identify trends, behaviors, and actionable insights.
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Develop audience profiles, competitive landscapes, and thematic research summaries to support strategic decision-making.
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Create newsletters, executive summaries, and thought leadership content by synthesizing industry trends, market developments, and research findings.
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Translate research findings into concise insights and compelling business narratives for executive presentations.
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Support the development of client-ready PowerPoint presentations, reports, dashboards, and insight summaries.
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Collaborate with internal stakeholders and global clients to understand research objectives and deliver high-quality outputs.
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Ensure data quality through validation, quality assurance, and adherence to reporting standards.
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Support ongoing research initiatives, process improvements, automation opportunities, and knowledge management activities.
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Understanding AI methodologies and the use of Generative AI to support research, content synthesis, and insight generation is an added advantage.
Qualifications:
Required Qualifications
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4+ years of experience in Market Research, Consumer Insights, Media Research, or Business Analytics.
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Experience in secondary research, audience profiling, competitive intelligence, and trend analysis.
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Strong written and verbal communication skills (US English).
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Flexibility to work in US EST hours.
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Strong time management, attention to detail, and interpersonal skills.
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Ability to work independently, make sound decisions, and effectively incorporate constructive feedback.
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Proficient in MS Office, especially Microsoft Excel and PowerPoint.
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Good understanding of data interpretation, insight generation, and executive-ready storytelling.
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Experience with research, analytics, or social listening platforms such as Global Web Index (GWI), Statista, Mintel, Talkwalker or similar tools is an added advantage.
Preferred Qualifications
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Understanding AI methodologies and the use of Generative AI to support research, content synthesis, and insight generation is an added advantage.
