Job Requirements
Job Description: Social Media & Content Manager – ZOYA
We are looking for a culturally attuned, creatively driven Social Media &
Content Manager to own and elevate Zoya’s digital footprint and creative
asset production.
This is a high-impact role demanding a rare blend of luxury brand
sensibility, editorial taste, and data-informed thinking. Beyond managing Zoya's
social media channels, you will be the primary anchor for the brand’s visual
storytelling—overseeing the end-to-end content creation pipeline. From defining
the creative direction of Content Development Projects to leading on-set shoots and delivering final polished assets for our social, website, and product catalogs, you will serve as the premier visual and tonal guardian for the brand.
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KEY RESPONSIBILITIES
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1. SOCIAL MEDIA STRATEGY & PRESENCE MANAGEMENT
- Own and manage Zoya's social media presence end-to-end across Instagram,
Facebook, Pinterest, YouTube, LinkedIn, and emerging luxury-forward platforms.
- Develop and execute a cohesive social media strategy aligned with overall
brand campaigns, seasonal collection launches, boutique openings, and
cultural moments.
- Maintain and evolve the brand's visual identity and tonal consistency across every touchpoint — ensuring each post reflects Zoya's luxury positioning.
- Stay ahead of platform algorithm changes, feature rollouts, and format innovations to keep the brand's approach fresh yet on-brand.
2. CREATIVE CONTENT PRODUCTION & SHOOT MANAGEMENT
- Anchor and define the strategic direction for all content creation
requirements
- Proactively identify, onboard, and manage a network of external
creative talent, including photographers, videographers, creative directors,
stylists, prop designers, and models.
- Lead and oversee pre-production, on-set execution, and post-production for
all brand shoots to ensure the timely delivery of high-end content pieces tailored for distinct touchpoints, including thematic content, Product Content, Digital & Web Content
3. CONTENT CALENDAR & COMMUNITY MANAGEMENT
- Build, manage, and maintain a highly detailed monthly and quarterly content
calendar in close collaboration with internal creative, PR, retail, and
merchandising teams.
- Work closely with the designated Social Media Agency to oversee the daily
production and publishing of high-quality social content—including static posts,
high-production Reels/short-form video, carousels, stories, and long-form
video features.
4. PERFORMANCE TRACKING & ANALYTICS
- Define, monitor, and report on key social media performance indicators—including
organic reach, engagement rates, follower growth, share of voice etc.
- Present polished monthly and campaign-level performance reports to senior
leadership, turning metrics into actionable creative and strategic recommendations.
5. TREND INTELLIGENCE & INNOVATION
- Maintain a sharp pulse on global and domestic social media trends, emerging
platforms, cultural movements, art, design, and luxury industry shifts.
- Constantly pitch fresh, boundary-pushing content concepts, interactive formats,
and experimental platform tactics to keep Zoya at the absolute forefront of
luxury digital storytelling.
Work Experience
- 3–5 years of dedicated experience in social media management and/or creative content
Production
- A deep, intuitive, and uncompromising understanding of luxury brand aesthetics
- Experience directing shoots, briefing creative teams, managing
production budgets, and collaborating directly with photographers and stylists.
- Strong understanding of social media trends, platform dynamics, native content
formats, and high-net-worth (HNW) audience behaviors across Instagram, YouTube,
Pinterest, and LinkedIn.
- Exceptional project management and organizational skills—comfortably juggling
multiple shoots, agency partners, post-production timelines, and stakeholders
simultaneously.
NICE-TO-HAVE:
- Background or keen interest in fine jewellery, couture fashion, art history, or
design.
- Experience working with or within a global luxury maison
