Job Description – PMT Executive (Wellness Division)
Job Location: Chennai
The PMT Manager will lead the marketing and product management initiatives for the Wellness division, driving brand growth, market expansion, and innovative campaigns. This role requires a strategic thinker with strong analytical skills, creative vision, and proven experience in managing P&L responsibilities.
Key Responsibilities
Sales & Marketing Strategy
- Design and execute innovative marketing strategies to drive sales growth.
- Propose and manage marketing budgets, ensuring adherence to financial limits.
- Re-establish company brands and achieve targeted 5X growth.
Creative & Campaign Management
- Partner with the creative team to develop briefs and guide direction for advertising, events, print, and video assets.
- Conceptualize and execute multi-channel campaigns across the customer lifecycle.
- Manage launch campaigns for new products and ensure impactful market entry.
Market & Sales Analysis
- Analyze market trends, competitor offerings, and prepare forecasts.
- Review sales data and channel information to create actionable plans for product line improvement.
- Evaluate effectiveness of marketing and sales campaigns, recommending optimizations.
Product Development & Management
- Collaborate with product development teams to manage new product pipelines.
- Build product messaging that differentiates offerings with unique selling points.
- Review MIS-provided product development patterns for strategic alignment.
Customer & Market Insights
- Gather and analyze customer insights to inform outreach strategies.
- Increase customer conversions and generate qualified leads.
- Research and evaluate new product opportunities based on demand and market needs.
Cross-Functional Collaboration
- Coordinate marketing strategies with sales, finance, PR, and production departments.
- Present ideas and deliverables to internal/external teams and senior management.
Special Focus
- Drive awareness and growth initiatives in the oil category within the Wellness division.
Qualifications & Skills
- MBA/PGDM in Marketing or related field.
- 1 -7 years of experience in product management and marketing, preferably in FMCG/Wellness.
- Strong analytical, forecasting, and P&L management skills.
- Excellent communication and presentation abilities.
- Creative mind-set with proven success in multi-channel campaign execution.
Performance Metrics
- Achievement of 5X brand growth targets.
- ROI on marketing campaigns.
- Successful product launches and market penetration.
- Customer acquisition and retention rates.
- Profitability of managed brands.
Interested candidate send their resume on [email protected]
Regards,
HR Dept.
Vasu Healthcare,
Vadodara
Pay: ₹40,000.00 - ₹70,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Leave encashment
Experience:
- PMT / Brand Management: 2 years (Preferred)
Work Location: In person
