We are looking for an energetic, confident, and target-oriented Marketing Field Executive to support our marketing and business development activities. The candidate will be responsible for field visits, lead generation, customer acquisition, market research, relationship building, and supporting promotional activities.
The ideal candidate should be comfortable travelling within the assigned area, meeting new people, generating leads, and working towards daily, weekly, and monthly targets.
Key Responsibilities
- Conduct regular field visits to identify and approach potential customers.
- Generate leads through direct field visits, networking, referrals, events, and local marketing activities.
- Promote and explain the company's products and services to potential customers.
- Meet prospective customers and understand their requirements.
- Build and maintain strong relationships with customers and business prospects.
- Follow up with leads and support the sales team in converting prospects into customers.
- Identify new business opportunities within the assigned territory.
- Conduct market research to understand customer requirements, competitor activities, pricing, and market trends.
- Support local marketing campaigns, promotional activities, events, and brand activations.
- Coordinate with the sales, marketing, and operations teams for smooth execution of campaigns.
- Maintain accurate records of field visits, leads, customer meetings, follow-ups, and conversions.
- Prepare and submit daily, weekly, and monthly activity reports.
- Achieve assigned lead-generation, customer-acquisition, and sales targets.
- Provide regular feedback to management regarding customer requirements and market opportunities.
- Represent the company professionally during customer meetings and field activities.
Requirements
- 1–3 years of experience in field marketing, field sales, business development, or a related role.
- Freshers with strong communication skills and a willingness to work in the field may also be considered.
- Strong verbal communication and interpersonal skills.
- Confident in approaching and interacting with new customers.
- Good negotiation and convincing skills.
- Target-oriented, self-motivated, and proactive.
- Ability to work independently and manage field activities effectively.
- Willingness to travel extensively within the assigned territory.
- Basic knowledge of Google Maps, WhatsApp, MS Excel/Google Sheets, and email.
- Two-wheeler and valid driving licence will be an advantage.
Preferred Qualifications
- Experience in FMCG, Food & Beverage, Hospitality, Retail, D2C, E-commerce, or Consumer Brands.
- Experience in B2B or B2C lead generation.
- Good knowledge of the local market and customer network.
- Experience handling promotional activities, events, and local marketing campaigns.
- Previous experience working with sales and marketing targets.
- Strong local-language communication skills.
Key Performance Indicators (KPIs)
- Number of daily field visits
- Number of customer meetings
- Qualified leads generated
- Lead follow-ups completed
- Lead-to-customer conversion
- New customer acquisition
- Monthly sales/revenue contribution
- Achievement of assigned targets
- Market and competitor feedback
- Customer relationship development
- Accuracy and consistency of daily reporting
Employment Type: Full-time
Experience Level: Mid-level
Location: JP Nagar
Work Type: Field-based
Travel: Regular local travel required
Salary: 25,000 to 30,000
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
