Key Responsibilities
* Improve the school's Google Search rankings through effective SEO strategies.
* Manage and optimize Google Business Profile (Google My Business) listings.
* Perform keyword research and competitor analysis.
* Build quality backlinks and manage local citations/directories.
* Monitor and improve website performance, speed, indexing, and technical SEO.
* Update and maintain the school website regularly.
* Create and publish SEO-friendly website content, blogs, and landing pages.
* Design professional posters, banners, and promotional creatives for social media and marketing campaigns.
* Manage the school's Instagram, Facebook, LinkedIn, and other social media accounts.
* Plan and execute digital marketing campaigns to increase admissions and brand awareness.
* Monitor website traffic using Google Analytics and Google Search Console.
* Generate positive online reviews and manage the school's online reputation.
* Coordinate with school departments to collect content, photographs, and updates for digital platforms.
Required Skills
* Strong knowledge of SEO (On-page, Off-page, Technical SEO)
* Experience with Google Business Profile optimization
* Knowledge of Google Analytics and Google Search Console
* Basic web development and website management skills
* Experience with WordPress or similar CMS platforms
* Graphic design skills using Canva, Photoshop, or similar tools
* Social media management experience
* Content writing and communication skills
* Understanding of local SEO and backlink building
Preferred Qualifications
* 1–3 years of relevant experience
* Experience working with educational institutions is an added advantage
* Basic video editing skills will be preferred
Performance Expectations
* Improvement in website rankings
* Increased Google Maps visibility
* Growth in website traffic and inquiries
* Consistent social media engagement
* Timely website updates and content publishing
Interested candidates may send their resume along with samples of SEO work, website projects, social media pages managed, and design portfolio.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
