Job Type: Full-time
Experience: 1–3 years
Location: Airoli, Navi mumbai
Work Mode: work from Office
Job Summary
We are looking for a data-driven and analytical Digital Marketing Analyst to monitor, analyze, and optimize digital marketing campaigns across various online channels. The ideal candidate should have a good understanding of digital marketing, analytics tools, SEO, SEM, social media, and campaign performance.
Key Responsibilities
- Analyze digital marketing campaigns and track key performance indicators (KPIs).
- Monitor website traffic, user behavior, conversion rates, and campaign performance.
- Prepare regular reports and dashboards on digital marketing activities.
- Use tools such as Google Analytics, Google Ads, Search Console, and social media analytics platforms to gather and analyze data.
- Track and analyze SEO performance, keyword rankings, organic traffic, and website visibility.
- Monitor paid advertising campaigns and identify opportunities to improve ROI and conversions.
- Conduct competitor and market research to identify digital marketing trends and opportunities.
- Analyze customer behavior and provide actionable insights to improve marketing strategies.
- Work with marketing, content, sales, and design teams to optimize campaigns.
- Conduct A/B testing and analyze campaign results to improve engagement and conversions.
- Identify areas of improvement across websites, landing pages, email campaigns, and social media.
- Maintain accurate marketing performance reports and present insights to management.
Required Skills
- Strong analytical and problem-solving skills.
- Good knowledge of Digital Marketing, SEO, SEM, Social Media Marketing, and Email Marketing.
- Hands-on knowledge of Google Analytics/GA4 and Google Ads.
- Good understanding of marketing KPIs such as CTR, CPC, CPA, CPL, conversion rate, ROAS, and ROI.
- Basic knowledge of Excel/Google Sheets and data visualization.
- Excellent communication and presentation skills.
- Ability to interpret data and convert insights into actionable marketing strategies.
- Strong attention to detail and ability to manage multiple tasks.
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business, Statistics, Analytics, or a related field preferred.
- Relevant certifications in Google Analytics, Google Ads, SEO, or Digital Marketing will be an advantage.
Key Performance Indicators
- Website traffic and organic growth
- Lead generation and conversion rate
- Social media engagement
- Overall digital campaign performance
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
