Job Description
We are looking for a result-oriented Area Sales Executive to manage and grow sales of frozen food products within an assigned territory. The candidate will be responsible for developing new customers, managing existing accounts, achieving sales targets, and expanding market presence.
Key Responsibilities
- Achieve monthly and annual sales targets for the assigned area.
- Develop and maintain relationships with distributors, retailers, wholesalers, hotels, restaurants, and other B2B customers.
- Identify and generate new business opportunities within the territory.
- Conduct regular market visits and monitor competitor activities.
- Ensure product availability and visibility across assigned outlets.
- Take orders and ensure timely coordination for product deliveries.
- Manage distributor and dealer relationships.
- Negotiate pricing and commercial terms within company guidelines.
- Follow up on payments and outstanding receivables.
- Prepare daily/weekly/monthly sales reports and market updates.
- Collect customer feedback and communicate market requirements to management.
- Promote new products, offers, and schemes to customers.
- Ensure proper handling and storage practices for frozen products.
- Work closely with logistics and operations teams to resolve delivery-related issues.
Requirements
- Graduate/MBA in Sales or Marketing preferred.
- 2–5 years of experience in FMCG, frozen food, food distribution, or a related industry.
- Proven experience in territory/area sales and target achievement.
- Good knowledge of local market and customer network.
- Strong communication, negotiation, and relationship-management skills.
- Willingness to travel extensively within the assigned territory.
- Good knowledge of MS Excel and sales reporting.
- Self-motivated and target-oriented.
- Valid driving licence and two-wheeler preferred.
Key Skills
Area Sales | Frozen Food Sales | FMCG Sales | Distributor Management | B2B Sales | Retail Sales | Market Development | Dealer Management | Customer Acquisition | Negotiation | Target Achievement | Market Visits
Pay: ₹25,000.00 - ₹35,000.00 per month
Work Location: In person
