bout Us
We are a fast-growing Digital Marketing Agency specializing in the education sector. We work with CBSE, ICSE, IB, International Schools, Colleges, Universities, and Educational Institutions to strengthen their digital presence, generate quality leads, and maximize admissions through result-driven digital marketing strategies.
We are looking for a skilled SEO & Performance Marketing Specialist who has hands-on experience in both Search Engine Optimization (SEO) and Paid Advertising (Google Ads & Meta Ads). The ideal candidate should be capable of managing organic growth while also planning, executing, and optimizing high-performing paid campaigns.
Key ResponsibilitiesSearch Engine Optimization (SEO)
- Develop and execute on-page and off-page SEO strategies.
- Conduct keyword research and competitor analysis.
- Optimize website content, landing pages, and blog articles for search engines.
- Perform technical SEO audits and recommend improvements.
- Build quality backlinks using ethical SEO practices.
- Monitor keyword rankings, website traffic, and SEO performance.
- Improve website indexing, crawlability, and Core Web Vitals.
- Collaborate with content and web development teams to implement SEO best practices.
Performance Marketing (Google & Meta Ads)
- Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube, and Remarketing).
- Create and optimize Meta Ads campaigns (Facebook & Instagram).
- Set campaign budgets, bidding strategies, and audience targeting.
- Monitor campaign performance and continuously optimize for better ROI.
- Conduct A/B testing for creatives, copy, and landing pages.
- Manage conversion tracking using Google Tag Manager, Google Analytics 4, Meta Pixel, and Google Ads Conversion Tracking.
- Generate high-quality leads while maintaining target Cost Per Lead (CPL) and Return on Ad Spend (ROAS).
- Prepare weekly and monthly performance reports with actionable insights.
Required Skills
- Minimum 2+ years of experience in SEO and Performance Marketing.
- Strong knowledge of Google Ads and Meta Ads Manager.
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Hands-on knowledge of keyword research tools such as SEMrush, Ahrefs, or Google Keyword Planner.
- Strong understanding of on-page, off-page, and technical SEO.
- Experience with Meta Pixel, Google Search Console, and Google Business Profile.
- Ability to analyze campaign performance and make data-driven decisions.
- Excellent communication and analytical skills.
- Proficiency in Microsoft Excel or Google Sheets for reporting and analysis.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Google Ads and Meta Blueprint Certifications are an added advantage.
- Experience working with lead generation campaigns, especially in the education industry, is preferred.
- Knowledge of landing page optimization and CRO (Conversion Rate Optimization) is a plus.
What We Offer
- Competitive salary with performance-based incentives.
- Opportunity to work on multiple high-growth education brands.
- Career growth and skill development opportunities.
- Exposure to advanced SEO and performance marketing strategies.
- Supportive and collaborative work environment.
Working Hours
- Monday to Saturday
- 10:00 AM – 7:00 PM
- Work Mode: In-office
Who Should Apply?
If you are passionate about driving both organic growth through SEO and lead generation through Google & Meta Ads, enjoy working with data, and can independently manage end-to-end digital marketing campaigns, we'd love to hear from you.
Pay: ₹25,000.00 - ₹30,000.00 per month
Work Location: In person
