Job Type: Full-time
Work Location: In person – Mumbai
Experience: 2–4 Years
Job description
Job Title: Assistant Manager – Digital Marketing & Content Strategy
About Us
BlimBee Tech Pvt. Ltd., a subsidiary of OOBEDU Pvt. Ltd., is building innovative AI- and AR-powered learning experiences for children. BlimBee aims to make learning more engaging, interactive and meaningful for kids while helping parents support their children’s learning journey.
OOBEDU Pvt. Ltd. is an award-winning technology and creative solutions company specialising in digital learning, mobile applications, Augmented Reality (AR), gamification and immersive experiences for leading global brands.
OOBEDU is the creator of Cadbury PlayPad, one of India’s largest AR app platforms, with 11 million+ users across the Play Store and App Store. Its expertise spans mobile applications, AR-based learning platforms, enterprise solutions and innovative creative technology.
Visit: www.oobedu.com & www.blimbee.com
Role Overview
We are looking for a creative, strategic and data-driven Digital Marketing professional who can independently plan, execute and analyse BlimBee’s marketing and social media activities.
This role is not limited to social media posting. The person will be responsible for ideation, research, campaign planning, content calendar, asset coordination, execution and ROI analysis.
Key Responsibilities
Marketing & Content Planning
- Research global and Indian best practices for kids’ learning, EdTech and parenting brands
- Ideate social media content, campaigns and marketing assets for BlimBee
- Develop monthly and quarterly marketing calendars
- Plan communication around festivals, events, holidays and occasions relevant to children and parents
- Develop market/segment-wise marketing ideas and campaigns
Campaign & Asset Management
- Prepare campaign proposals and presentations for management
- Create and maintain a marketing asset inventory
- Prepare creative briefs and coordinate with designers, video editors and creative teams
- Ensure assets are created and delivered as per the marketing plan
Social Media Execution
- Execute and schedule content across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms
- Manage captions, hashtags, CTAs and content publishing
- Coordinate campaigns, launches and promotional activities
Analytics & ROI
- Track reach, engagement, clicks, app traffic, installs, conversions and other relevant KPIs
- Analyse campaign performance and ROI/ROAS
- Prepare monthly performance reports
- Recommend improvements based on data and learnings
Market & Competitor Research
- Track competitors and leading global kids-learning/EdTech brands
- Identify new content formats, trends and marketing opportunities
- Share actionable insights with management
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Management, Media or relevant field
- 2–4 years of experience in Digital Marketing, Social Media or Content Marketing
- Strong understanding of Instagram, Facebook and YouTube
- Good campaign ideation and content planning skills
- Strong presentation and communication skills
- Good understanding of digital marketing analytics and KPIs
- Proficiency in PowerPoint/Google Slides and Excel/Google Sheets
- Ability to coordinate with creative and technology teams
- Proactive, organised and comfortable taking ownership
Good to Have
- Experience in EdTech, Kids, Parenting, Consumer Apps or D2C
- Knowledge of Meta Ads / Google Ads
- Experience with app marketing and user acquisition
- Basic knowledge of Canva, Figma, Photoshop, Adobe Illustrator & AI-based content tools
- Understanding of Google Analytics/Firebase
What We Offer
- Opportunity to work on an innovative AI + AR Kids Learning App
- Direct exposure to product, marketing and brand strategy
- Opportunity to work closely with founders and senior management
- High ownership and learning opportunities
- Growth opportunity into Digital Marketing / Growth / Brand Management
Work Location: In person – Mumbai
Pay: ₹25,000.00 - ₹50,000.00 per month
Benefits:
Application Question(s):
- Have you independently created and managed a monthly social media/content marketing calendar?
- Have you planned and executed marketing campaigns from ideation to execution and performance analysis?
- Have you worked on marketing for any of the following?
EdTech
Kids/Children’s products
Parenting
Consumer Apps
D2C brands
Experience:
- Digital Marketing / Social Media / Content Marketing: 1 year (Preferred)
Work Location: In person
