About the job
Company Description: SUYU India is a fast-growing skincare brand focused on creating clean, superfood-powered skincare solutions. We combine innovation, data, and customer insights to build exceptional products and experiences. We're looking for a curious, analytical, and tech-savvy Business Analyst Intern to help drive business decisions through data.
Location: Hyderabad
Key Responsibilities
1. Shopify Data Analysis
Analyze Shopify store data, including sales performance, customer behavior, product performance, and conversion trends.
Monitor key e-commerce metrics such as revenue, Average Order Value (AOV), conversion rate, repeat purchase rate, and customer lifetime value.
Identify customer buying patterns, product trends, and opportunities to improve sales performance.
Prepare actionable insights to support business growth.
2. Meta Ads Performance Analysis
Monitor and evaluate Meta (Facebook & Instagram) advertising performance.
Analyze campaign metrics including ROAS, ROI, CTR, CPC, CPM, CPA, and conversion performance.
Identify audience insights and recommend campaign optimization opportunities.
Work closely with the marketing team to improve advertising effectiveness through data-driven recommendations.
3. AI Tools & API Support
Utilize AI tools such as Claude, ChatGPT, and other productivity platforms for data analysis, reporting, workflow automation, and API-related tasks.
Support integration of APIs and automation workflows to streamline business operations.
Assist in building efficient reporting systems using AI-assisted tools.
Explore new AI solutions that improve operational efficiency and business intelligence.
4. Reporting & Business Insights
Develop daily, weekly, and monthly business reports and dashboards.
Present key performance indicators (KPIs) across sales, marketing, inventory, and operations.
Translate complex data into meaningful business insights for management.
Support strategic decision-making with accurate and timely analysis.
5. Process Optimization
Identify inefficiencies in existing business processes.
Recommend data-driven improvements to enhance operational performance.
Support automation initiatives that reduce manual effort and improve productivity.
Collaborate across teams to improve workflows and reporting accuracy.
Required Skills
Strong analytical and problem-solving abilities.
Good knowledge of Microsoft Excel or Google Sheets (Pivot Tables, VLOOKUP/XLOOKUP, formulas, charts).
Basic understanding of Shopify analytics and e-commerce metrics.
Familiarity with Meta Ads Manager and digital marketing metrics.
Understanding of APIs, automation tools, and AI platforms is an added advantage.
Strong communication and presentation skills.
Detail-oriented with the ability to interpret large datasets.
Ability to work independently and manage multiple tasks.
Preferred Qualifications
Pursuing or recently completed a Bachelor's degree in Business Analytics, Commerce, Engineering, Computer Science, Statistics, Economics, Management, or a related field.
Knowledge of SQL, Power BI, Looker Studio, Tableau, or Python is a plus.
Interest in e-commerce, digital marketing, and AI-driven business solutions.
What You'll Learn
End-to-end e-commerce analytics using Shopify.
Performance marketing analytics and campaign optimization.
AI-powered business analysis and workflow automation.
Business reporting, dashboard creation, and KPI tracking.
Cross-functional exposure to marketing, operations, sales, and product teams.
Hands-on experience in a rapidly growing D2C skincare brand.
Why Join SUYU India?
Work directly with founders and business leaders.
Gain practical exposure to real business challenges.
Build expertise in e-commerce analytics, AI tools, and business intelligence.
Opportunity to contribute to high-impact projects with measurable business outcomes.
Fast-paced learning environment with significant ownership and growth opportunities.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
