Job Description: SEO Specialist (Search Engine Optimization)Position
SEO Specialist
Job Summary
We are looking for a results-driven SEO Specialist to improve our website's organic search performance, increase traffic, and enhance online visibility. The ideal candidate should have strong technical SEO knowledge, experience with modern search optimization strategies, and the ability to analyze data to drive continuous improvements.
Key Responsibilities
- Develop and execute comprehensive SEO strategies to improve organic rankings.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Perform detailed SEO audits and recommend technical improvements.
- Optimize on-page and off-page SEO elements.
- Build and manage high-quality backlink strategies.
- Monitor website performance using SEO tools and analytics platforms.
- Prepare weekly and monthly SEO performance reports with actionable insights.
- Implement and optimize Google Ads campaigns to support digital marketing goals.
- Optimize content for Answer Engine Optimization (AEO) to improve visibility in AI-powered search and featured answers.
- Implement Generative Engine Optimization (GEO) strategies to improve discoverability in AI search platforms and generative search experiences.
- Collaborate with content, design, and development teams to implement SEO best practices.
- Track search engine algorithm updates and adjust strategies accordingly.
- Improve website speed, Core Web Vitals, mobile usability, and overall technical performance.
Required Skills
- Search Engine Optimization (SEO)
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Local SEO
- SEO Audit
- Keyword Research
- Competitor Analysis
- Backlink Building & Link Acquisition
- SEO Reporting & Performance Analysis
- Google Ads (Search, Display, Performance Max)
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Content Optimization
- HTML, CSS, and basic JavaScript understanding
- Core Web Vitals Optimization
- Schema Markup
- Site Architecture & Internal Linking
- Excel/Google Sheets for reporting and analysis
Preferred SEO Tools
- SEMrush
- Ahrefs
- Screaming Frog SEO Spider
- Google Search Console
- Google Analytics 4
- Google Keyword Planner
- Moz
- Surfer SEO
- PageSpeed Insights
- GTmetrix
Qualifications
- Bachelor's degree in Marketing, Computer Science, Business, or a related field BCA)
- 2+ years of hands-on experience in SEO and digital marketing.
- Experience managing Google Ads campaigns.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting abilities.
Key Performance Indicators (KPIs)
- Growth in organic traffic
- Improvement in keyword rankings
- Increase in conversions and leads
- Website health and technical SEO score
- Backlink quality and domain authority growth
- Click-through rate (CTR) improvements
- ROI from Google Ads campaigns
- Timely delivery of SEO reports and recommendations
Pay: ₹12,000.00 - ₹15,000.00 per month
Work Location: In person
