Key Responsibilities:-
Digital Strategy & Campaigns:
- Plan and execute integrated digital marketing campaigns
- Manage channels: SEO, SEM, social media, display, email, and affiliates
- Align campaigns with brand and business objectives
Performance Marketing:
- Drive paid media campaigns (Google Ads, Meta, etc.)
- Optimize campaigns for ROI, CAC, and conversions
- Track and improve campaign performance using analytics
E-commerce & Growth:
- Support online sales through marketplaces and D2C platforms
- Improve traffic, conversion rates, and customer retention
- Work closely with e-commerce and sales teams
Content & Social Media:
- Oversee content strategy and calendar
- Manage social media platforms and engagement
- Drive influencer marketing and brand collaborations
Analytics & Reporting:
- Monitor KPIs using tools like Google Analytics
- Generate insights and actionable recommendations
- Prepare regular performance reports
Agency & Stakeholder Management:
- Manage digital agencies and external partners
- Collaborate with brand, product, and sales teams
- Ensure timely and effective campaign execution
