Brand Execution Across South India
- Act as Sepoy & Co.'s marketing representative across South India, ensuring consistent execution of all brand initiatives.
- Work closely with the regional sales team to support market expansion and key account development.
- Execute monthly marketing campaigns across Bangalore and other priority South Indian markets.
- Coordinate with the Delhi marketing team to ensure campaigns are implemented effectively on-ground.
- Maintain execution calendars and provide regular progress updates.
Trade Marketing & Sales Support
- Support the sales team in executing marketing initiatives across General Trade, Modern Trade and premium retail accounts.
- Ensure strong brand visibility through POS materials, displays, shelf branding and promotional assets.
- Conduct regular market visits to monitor execution standards and identify new opportunities.
- Support product launches, retail activations and seasonal campaigns.
- Monitor competitor activity, pricing and in-store promotions and share market insights.
HORECA & Customer Engagement
- Work alongside the sales team to grow Sepoy & Co.'s presence across premium hotels, restaurants, bars and cafés.
- Conduct product tastings, bartender trainings and trade engagement sessions.
- Support menu placements, signature serves and outlet activations.
- Build strong relationships with bar managers, restaurant owners, F&B teams and key customers.
- Ensure listed outlets are equipped with relevant branding and marketing collateral.
Events & Activations
- Plan and execute tastings, guest shifts, launches, collaborations and experiential marketing events.
- Coordinate vendors, venues, logistics and branding for activations.
- Represent Sepoy & Co. at industry events, exhibitions and trade shows.
- Capture market insights and consumer feedback during activations.
- Work with the content team to facilitate event coverage and content creation where required.
Market Development
- Travel regularly across South India to support new market launches and expansion.
- Identify opportunities for partnerships, collaborations and local marketing initiatives.
- Recommend city-specific activations based on consumer and trade insights.
- Build relationships with local communities, hospitality partners and industry stakeholders to strengthen the brand's presence.
Reporting & Coordination
- Share weekly market updates and activity reports with the central marketing team.
- Track campaign execution, activations and outlet visits.
- Maintain databases for trade marketing assets, activations and market coverage.
- Coordinate with agencies, photographers, vendors and other partners whenever required.
Who We're Looking For
- 2–5 years of experience in Trade Marketing, Brand Marketing, Events or Marketing Execution.
- Experience in FMCG, Alcobev, Hospitality, Food & Beverage or Lifestyle brands is preferred.
- Strong understanding of HORECA, Modern Trade and General Trade.
- Comfortable working independently in a remote, field-based role.
- Excellent communication and relationship-building skills.
- Proficiency in English and Hindi is required. Kannada and/or Tamil language skills are a strong advantage. Knowledge of Telugu or Malayalam is also a plus.
- Highly organised with strong execution and project management abilities.
- Willingness to travel extensively across Bangalore and South India.
- A passion for building brands through on-ground experiences and consumer engagement.
Why Join Sepoy & Co.?
This is a high-ownership role with the opportunity to shape Sepoy & Co.'s presence across one of our fastest-growing regions.
You'll work closely with both the marketing and sales teams, represent the brand across South India, and play a key role in launching products, executing activations, growing trade relationships and building memorable consumer experiences.
If you enjoy being on the road, meeting people, bringing brands to life and creating meaningful on-ground impact, we'd love to hear from you.
Pay: ₹600,000.00 - ₹900,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
