About Us
Score Merit is a global EdTech ecosystem headquartered in Texas, USA, with operations in Hyderabad, India. We serve K-12 students and families worldwide — with a strong focus on NRI and internationally mobile families — alongside educators seeking professional certifications. Our offerings span academic support, exam preparation (SAT, ACT, PSAT, AP, IB), curriculum-based learning, and educator certification pathways.
The Role
We're launching a focused 1-month marketing sprint targeting urban parents in India and NRI/diaspora families globally (US, UK, GCC, Australia, Canada). We need a full-funnel digital marketer who can take a launch strategy from plan to execution — across paid, organic, content, and social — and deliver measurable results within a defined sprint window.
What You'll Own
- Paid Media: Run and optimize campaigns on Meta and Google Ads, including Click-to-WhatsApp lead gen formats, across India and key NRI geographies
- Content & SEO: On-page SEO improvements, launch-aligned content (landing pages, blogs, lead magnets), keyword research for K-12/exam-prep audiences
- Social: Plan and execute a 4-week organic content calendar across Instagram, Facebook, and LinkedIn
- Funnel & Reporting: Set up tracking (Meta Pixel, GA4, conversion events), deliver weekly performance reports (reach, CTR, CPL, conversion rate), and recommend budget reallocation
What We're Looking For
- 4+ years running full-funnel digital campaigns, ideally in EdTech, D2C, or a consumer business with a global/diaspora audience
- Proven ROI managing paid budgets on Meta & Google Ads
- Strong SEO and content marketing fundamentals
- WhatsApp Business API / Click-to-WhatsApp funnel experience (strongly preferred)
- Comfortable with GA4, Meta Ads Manager, Google Ads
- Excellent written communication, able to adapt to a brand voice
Nice to Have
- Experience marketing to NRI/diaspora audiences
- Familiarity with K-12 education or parent-facing EdTech
- Marketing automation tool experience
Engagement Details
- Duration: 4-week sprint with weekly milestones (possible extension to a monthly retainer for strong performers)
- Compensation: Project-based fee, negotiable based on scope/experience (ad spend managed separately)
Pay: From ₹5,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Remote
