Job Description, About the Role:
We are looking for a creative, proactive, and highly organized Brand & Digital Marketing Executive to join our marketing team. The ideal candidate should be passionate about branding, social media, influencer marketing, and digital growth. She will coordinate with influencers, digital marketing agencies, designers, developers, and internal teams to ensure smooth execution of all marketing activities while helping strengthen the company's online and offline brand presence.
Key ResponsibilitiesBrand & Content Management
- Plan and coordinate social media content across Instagram, Facebook, YouTube, LinkedIn, and other platforms.
- Coordinate with designers and content creators for creatives, videos, and campaigns.
- Write captions, content briefs, and campaign ideas.
- Ensure brand consistency across all marketing channels.
Influencer Marketing
- Identify and onboard relevant influencers.
- Negotiate collaborations and maintain influencer relationships.
- Coordinate product dispatches and campaign execution.
- Track campaign performance and ROI.
Digital Marketing Coordination
- Coordinate with SEO, SMO, PPC, Meta Ads, and Google Ads agencies.
- Monitor agency performance and ensure timely execution of deliverables.
- Research and shortlist new agencies whenever required.
- Coordinate website updates and landing page improvements.
App & Website Management
- Coordinate with app developers for feature updates and bug fixes.
- Follow up on website improvements and UI/UX enhancements.
- Ensure timely completion of development tasks.
Lead Management
- Coordinate with the sales team regarding digital leads.
- Monitor lead quality and follow-up status.
- Improve lead generation campaigns.
Branding & Marketing
- Coordinate branding activities with dealers, exhibitions, and marketing campaigns.
- Assist in product launches and promotional activities.
- Coordinate photoshoots and video shoots.
- Manage vendor communications.
Performance Tracking
- Monitor social media insights and campaign performance.
- Prepare weekly and monthly marketing reports.
- Suggest improvements based on analytics and market trends.
Required Skills
- 1–4 years of experience in Marketing, Branding, Social Media, or Digital Marketing.
- Strong communication and coordination skills.
- Experience working with influencers and digital marketing agencies.
- Good understanding of Instagram, Facebook, YouTube, LinkedIn, and Google platforms.
- Familiarity with SEO, SMO, Google Ads, Meta Ads, and email marketing.
- Ability to multitask and manage multiple projects.
- Basic knowledge of Canva, CapCut, Adobe Express, or similar tools.
- Strong organizational and follow-up skills.
Preferred Skills
- Experience in branding or consumer products.
- Knowledge of WordPress or website management.
- Photography and videography skills.
- Basic video editing.
- AI tools such as ChatGPT, Canva AI, Midjourney, or similar.
- Experience in handling exhibitions and promotional events.
What We're Looking For
Someone who:
- Takes ownership instead of waiting for instructions.
- Has excellent follow-up skills.
- Can coordinate multiple agencies and vendors.
- Thinks creatively and contributes new marketing ideas.
- Is passionate about growing brands through digital marketing.
- Can work independently in a fast-paced environment.
Pay: ₹14,000.00 - ₹22,000.00 per month
Benefits:
Work Location: In person
