Job Description: Media Planning Manager
Role Summary:-
Bakson Group is looking for a strategic and results-driven Media Planning Manager to lead the social media team and manage integrated advertising and branding initiatives for Sunny and Bakson Medicines.
The role will be responsible for audience research, campaign strategy, media planning, budget allocation, brand development, and performance optimisation across digital and offline channels. The candidate will work closely with creative, product, sales, medical, and external agency teams to deliver consistent and effective brand communication.
Key Responsibilities:-
1. Social Media Leadership
- Lead, mentor, and manage the social media team.
- Develop platform-specific social media strategies and content calendars.
- Oversee content creation, design, copywriting, publishing, and community engagement.
- Ensure consistent brand messaging across all social media platforms.
- Monitor social media performance and guide the team in improving reach, engagement, leads, and conversions.
- Establish workflows, timelines, and performance goals for the team.
2. Advertising Campaign Planning
- Design integrated advertising campaigns aligned with the company’s business and brand objectives.
- Develop campaign briefs covering objectives, target audiences, messaging, channels, budgets, and timelines.
- Plan campaigns across social media, search, display, video, influencer marketing, print, outdoor, retail, and events.
- Coordinate campaign development from initial concept through execution and performance review.
- Test different audiences, creatives, messages, and media formats to improve campaign effectiveness.
3. Media Planning and Budget Allocation
- Prepare annual, quarterly, and campaign-level media plans.
- Allocate advertising budgets across appropriate digital channels based on campaign objectives and expected returns.
- Recommend the right mix of paid, owned, and earned media.
- Monitor media spending and optimise budgets according to campaign performance.
- Track metrics including reach, impressions, engagement, leads, conversions, cost per lead, and return on advertising spend.
- Prepare regular budget utilisation and campaign performance reports for management.
4. Online and Offline Branding
- Develop and implement branding strategies for Sunny and Bakson Medicines.
- Maintain consistency in brand positioning, identity, tone of voice, and visual communication.
- Plan digital branding across social media, websites, e-commerce platforms, search engines, and online advertising.
- Manage offline branding across print, outdoor media, retail locations, exhibitions, events, dealer networks, and point-of-sale materials.
- Support product launches, promotional campaigns, seasonal initiatives, and brand activations.
- Review and approve campaign creatives, advertisements, brochures, catalogues, standees, product literature, and other marketing materials.
- Ensure that pharmaceutical and healthcare communication follows applicable advertising and regulatory guidelines.
5. Audience and Market Research
- Conduct research to understand audience demographics, behaviours, interests, needs, and media consumption patterns.
- Build audience segments and customer personas for different products and campaigns.
- Analyse market trends, competitor activities, customer feedback, and category developments.
- Identify new audience groups, media platforms, and brand-growth opportunities.
- Use research findings and campaign data to improve targeting, messaging, and media selection.
6. Strategy Development
- Develop short-term and long-term media strategies aligned with Bakson Group’s marketing and business goals.
- Translate business objectives into actionable media and communication plans.
- Define campaign objectives, audience segments, channel strategies, budgets, timelines, and success metrics.
- Identify opportunities to strengthen the market position of Sunny and Bakson Medicines.
- Present strategic recommendations, media plans, and campaign results to senior management.
- Continuously refine strategies based on performance data, customer insights, and market developments.
7. Cross-Team Collaboration
- Collaborate with marketing, creative, sales, product, medical, e-commerce, and management teams.
- Work with internal stakeholders to understand product priorities and commercial objectives.
- Coordinate with designers, content writers, digital marketers, agencies, influencers, publishers, and media vendors.
- Ensure campaign requirements, responsibilities, timelines, and deliverables are clearly communicated.
- Support sales and distribution teams with relevant brand and promotional materials.
- Manage agency and vendor relationships to ensure timely, high-quality, and cost-effective execution.
Key Performance Indicators:-
- Growth in brand awareness, reach, engagement, and share of voice.
- Achievement of campaign lead, conversion, and revenue objectives.
- Return on advertising spend and efficient media budget utilisation.
- Improvement in cost per reach, cost per lead, and customer acquisition cost.
- Timely delivery of campaigns and content calendars.
- Consistency of Sunny and Bakson Medicines branding across channels.
- Performance and development of the social media team.
- Successful delivery of product launches and brand activations.
- Quality and accuracy of campaign reports and strategic recommendations.
Qualifications and Experience:-
- Bachelor’s or Master’s degree in Marketing, Advertising, Mass Communication, Media Management, or a related field.
- Approximately 5–8 years of experience in media planning, digital marketing, advertising, or brand management.
- Previous experience managing a social media or digital marketing team.
- Strong experience in advertising campaign planning and digital budget allocation.
- Experience in pharmaceuticals, healthcare, wellness, FMCG, or consumer products is preferred.
- Working knowledge of Meta Ads, Google Ads, YouTube, display advertising, and social media analytics.
- Experience working with agencies, media vendors, influencers, and cross-functional teams.
- Familiarity with offline media, retail branding, events, exhibitions, and brand activations.
Core Competencies:-
- Strategic and analytical thinking
- Team leadership and mentoring
- Media planning and budget management
- Audience segmentation and consumer insights
- Digital and offline brand management
- Campaign analysis and optimisation
- Creative judgment and attention to detail
- Stakeholder and agency management
- Strong written and verbal communication
- Project and time management
Job Type: Full-time
Pay: ₹70,000.00 - ₹100,000.00 per month
Benefits:
- Health insurance
- Provident Fund
- Work from home
Work Location: In person
