Job Title: Marketing Manager - Brand, Growth & Performance from Scratch
Location: [Your Location]
Job Type: Full-time
Experience Required: 4–8 years
Salary: ₹80,000 – ₹1,50,000/month (Performance-linked incentives applicable)
Role Overview
We are hiring a Brand & Growth Marketing Manager to take complete ownership of our company’s brand positioning, content strategy, and marketing performance.
This is a high-responsibility role combining branding, performance marketing, and strategic decision-making. You will lead how the company is perceived in the market while ensuring all marketing efforts generate measurable business outcomes.
You will work with:
- External digital marketing agencies
- Internal content production team (camera, drone, gimbal)
Key Responsibilities1. Brand Strategy & Positioning
- Define and evolve brand identity, positioning, and messaging
- Ensure consistency across website, ads, social media, and all communication
- Develop clear differentiation from competitors
2. Content Strategy & Direction
- Plan content aligned with business goals (lead generation, trust building)
- Direct in-house production team (camera, drone, gimbal) on:
- What to shoot
- How to present
- Where to use content
- Create platform-specific strategies (Instagram, YouTube, Website)
3. Performance Marketing & ROI Ownership
- Plan, manage, and optimize campaigns on:
- Google Ads
- Meta Ads Manager
- Track and improve key metrics: CPL, CAC, ROAS, conversion rates
- Allocate and control marketing budgets efficiently
4. Agency Management & Performance Audit
- Monitor and evaluate third-party marketing agencies (ads, SEO, social media)
- Audit campaigns, creatives, and targeting strategies
- Identify inefficiencies and improve performance
5. SEO & Organic Growth
- Develop keyword and content strategies based on user intent
- Conduct competitor analysis and identify growth opportunities
- Improve organic visibility and inbound lead flow
6. Analytics & Decision Making
- Analyze campaign data and generate actionable insights
- Identify winning campaigns and scale them
- Stop or fix underperforming initiatives quickly
7. Lead Quality & Revenue Alignment
- Focus on lead quality, not just volume
- Align marketing efforts with business revenue goals
- Improve conversion funnels and customer journey
Required Skills
- Strong hands-on experience in performance marketing
- Proven ability to manage ad budgets and deliver ROI
- Experience in building or managing brand strategy
- Ability to analyze data and make business decisions
- Experience managing agencies or cross-functional teams
- Strong understanding of content strategy and storytelling
- Working knowledge of SEO and competitor analysis
What We Are Looking For
- Someone who thinks in numbers and outcomes, not just ideas
- Someone who can challenge agencies and improve results
- Someone who can translate business goals into marketing execution
- Someone who can direct content creation with clear purpose
- Someone who takes ownership of results, not just tasks
Bonus Skills (Preferred)
- Experience managing ₹5L+ monthly ad budgets
- Experience in lead generation-focused businesses
- Familiarity with CRM and tracking tools (e.g., Zoho CRM)
- Experience working with in-house content production teams
Performance & Incentives
- Fixed + performance-based compensation
- Incentives linked to:
- Cost per lead (CPL)
- Lead quality and conversion
- Return on ad spend (ROAS)
- Revenue contribution
Selection Process
- Resume screening
- Practical assignment:
- Brand positioning
- 30-day content & campaign strategy
- Performance improvement suggestions
- Final interview
How to Apply
Apply with:
- Resume
- Examples of campaigns or brands you have worked on
- Brief explanation of a marketing strategy you executed and its results
Important:
This role requires ownership, accountability, and performance orientation. Candidates focused only on engagement metrics (likes, reach, followers) without linking to business outcomes will not be considered.
Job Types: Full-time, Permanent
Pay: ₹40,000.00 - ₹70,000.00 per month
Benefits:
- Paid time off
- Provident Fund
Work Location: Hybrid remote in Kozhikode, Kerala
