Company: Mindware Infotech
Platform: Wrati.com – Dating & Matrimony Platform
Location: Dwarka, New Delhi
Job Type: Full-Time
Work Mode: 100% Work From Office (WFO)
Working Days: Monday to Saturday
Office Timings: 10:00 AM – 7:00 PM
Experience: 1–3 Years
Salary: ₹20,000 – ₹40,000 per month, based on skills and experience
About Wrati.com
Wrati.com is a next-generation Dating & Matrimony Platform designed to help people discover meaningful connections through a modern web and mobile experience.
We are looking for a creative, strategic, and result-oriented Social Media Manager to take ownership of Wrati's social media presence, brand communication, audience growth, and online community.
Key ResponsibilitiesSocial Media Management
- Take complete ownership of Wrati.com's social media channels, including Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Develop and execute a comprehensive social media strategy aligned with Wrati's brand and business goals.
- Create and manage monthly and weekly content calendars.
- Plan and publish Reels, posts, stories, carousels, polls, short-form videos, and other engaging content.
- Maintain a consistent brand voice, visual identity, and communication style across all platforms.
Content Strategy & Creation
- Develop creative content ideas around dating, relationships, matchmaking, love, lifestyle, communication, and modern relationships.
- Identify trending topics, formats, sounds, memes, hashtags, and content opportunities.
- Write engaging captions, hooks, CTAs, and social media copy.
- Work closely with designers, video editors, and marketing team members to produce high-quality content.
- Develop campaigns for product launches, festivals, events, promotions, and important brand initiatives.
- Create content designed to increase reach, engagement, website traffic, and user registrations.
Social Media Growth
- Develop strategies to grow Wrati's followers, reach, engagement, and online community.
- Analyze audience behaviour and continuously improve the content strategy.
- Identify opportunities to increase organic reach and discoverability.
- Research competitors and benchmark Wrati against leading dating, matrimony, and social networking platforms.
- Develop creative campaigns to drive users from social media to Wrati.com and the mobile application.
Influencer & Creator Marketing
- Identify and build relationships with relevant influencers, creators, and content communities.
- Plan influencer collaborations and social media campaigns.
- Negotiate and coordinate campaigns with creators where required.
- Track influencer campaign performance and ROI.
- Explore innovative creator-led campaigns to increase Wrati's brand awareness and user acquisition.
Community Management
- Manage comments, DMs, mentions, reviews, and other audience interactions.
- Build and maintain an active and positive Wrati community.
- Respond to users professionally and consistently with the brand's communication guidelines.
- Monitor audience sentiment and identify important feedback.
- Coordinate with the product and customer-support teams regarding user feedback and issues.
Analytics & Performance
- Monitor social media metrics including reach, impressions, engagement rate, video views, followers, shares, saves, clicks, and conversions.
- Analyze content performance and identify high-performing content formats.
- Prepare weekly and monthly social media performance reports.
- Use data and insights to improve content and campaign performance.
- Set measurable growth targets for social media channels.
Required Skills
- 1–3 years of experience in Social Media Management, Social Media Marketing, Content Marketing, or a related role.
- Strong understanding of Instagram, Facebook, YouTube, LinkedIn, and short-form video platforms.
- Excellent understanding of Reels and viral/trending content.
- Strong content strategy and copywriting skills.
- Good understanding of social media analytics and performance metrics.
- Experience with influencer marketing and creator collaborations.
- Strong communication and coordination skills.
- Creative mindset with the ability to generate fresh and engaging content ideas.
- Ability to manage multiple campaigns and deadlines independently.
Preferred Skills
- Experience working with Dating, Matrimony, Social Networking, Lifestyle, Consumer Apps, or Startup brands.
- Experience growing a brand's Instagram or other social media channels.
- Knowledge of Meta Business Suite and social media scheduling tools.
- Basic knowledge of Canva, CapCut, Premiere Pro, or similar creative tools.
- Understanding of paid social media advertising is an advantage.
- Experience in building social media communities is a plus.
Key Performance Areas
The selected candidate will be responsible for measurable growth in:
- Social media followers
- Organic reach
- Engagement rate
- Reels and video views
- Website traffic from social media
- App/website registrations
- Community engagement
- Influencer campaign performance
- Overall Wrati brand awareness
Ideal Candidate
We are looking for someone who understands social media beyond simply posting content.
The ideal candidate should know how to identify trends, create content people want to watch and share, build an engaged community, and convert social media attention into meaningful growth for the brand.
If you are passionate about social media, content, trends, influencers, and building a new-age consumer brand, Wrati.com offers an opportunity to play a key role in building the platform's digital identity and audience from the ground up.
How to Apply
Interested candidates can apply by sharing their updated resume/CV along with their social media portfolio or examples of previous work.
WhatsApp: +91 8527522688
Email: [email protected]
Candidates are encouraged to share their experience in social media management, Reels/content creation, influencer marketing, or social media growth along with their resume.
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
