About the Role
We are looking for a creative, organized and proactive Social & Influencer Manager to take ownership of Malu Healthcare's social media presence and creator ecosystem.
The role will involve developing the monthly social media strategy, managing the content calendar, working closely with UGC agencies and creators, identifying and managing influencer collaborations, and ensuring consistent and high-quality content across our social platforms.
We are looking for someone who understands what makes people stop scrolling, engage with content and discover a brand—and can turn that understanding into a strong, consistent social media presence for Malu.
Key Responsibilities
1. Social Media Management
Manage Malu's social media platforms, primarily Instagram, Facebook and YouTube.
Develop and execute the monthly social media strategy.
Create and manage the monthly content calendar.
Plan content around products, campaigns, launches, festivals, trends and relevant occasions.
Coordinate with internal teams, designers, video editors and external partners for content execution.
Manage posting schedules, captions, stories, Reels and other social formats.
Monitor social media trends and identify relevant opportunities for Malu.
2. Content Strategy
Develop creative content ideas across different formats and content pillars.
Identify strong hooks, concepts and storytelling angles for products.
Plan a healthy mix of:
Product-focused content
Educational content
UGC
Influencer content
Testimonials
Trending content
Festive/seasonal content
Brand-building content
Continuously analyse what content is working and use those learnings to improve future calendars.
3. UGC Agency Management
Identify, evaluate and manage UGC agencies and creator partners.
Brief agencies on products, target audiences, messaging and content requirements.
Manage the complete UGC process from briefing to final content delivery.
Coordinate scripts, creator selection, shoots, revisions and timelines.
Ensure content is aligned with Malu's brand guidelines and communication.
Track agency deliverables and ensure timely execution.
Build a strong network of reliable UGC creators for ongoing collaborations.
4. Influencer & Barter Collaborations
Identify relevant influencers and creators across categories and regions.
Plan and execute barter collaborations.
Reach out to influencers, negotiate deliverables and coordinate collaborations.
Manage the complete collaboration process from outreach to content going live.
Coordinate product dispatches and ensure agreed deliverables are received.
Build and maintain long-term relationships with relevant influencers and creators.
Identify potential long-term brand ambassadors from successful collaborations.
5. Budget Management
Plan and manage the monthly budget for social media, UGC and influencer activities.
Allocate budgets across content creation, agencies, paid collaborations and other creator initiatives.
Maintain a clear tracker of spends, deliverables and pending payments.
Ensure activities remain within the approved budget.
Evaluate the value and output generated from collaborations and agencies.
6. Trend & Competitor Research
Stay updated with Instagram, YouTube and social media trends.
Monitor competitor content, creator collaborations and campaigns.
Identify emerging content formats, hooks and creator opportunities.
Bring fresh and relevant ideas to the brand on a regular basis.
7. Coordination & Execution
Work closely with the marketing and creative teams to ensure smooth execution of campaigns.
Coordinate with agencies, influencers, creators, designers, editors and other external partners.
Maintain trackers for content, creators, collaborations, budgets and deliverables.
Ensure deadlines are met and follow up proactively on pending tasks.
8. Reporting & Analysis
Track and report monthly social media performance.
Analyse reach, engagement, views, follower growth and content performance.
Evaluate influencer and UGC collaborations.
Identify top-performing content and key learnings.
Use insights to improve the next month's content and creator strategy.
What We're Looking For
2–4 years of experience in social media, influencer marketing, content marketing or a similar role.
Strong understanding of Instagram, Reels, YouTube and current social media trends.
Experience managing influencers, creators and/or UGC agencies.
Strong communication and negotiation skills.
Good understanding of content strategy and storytelling.
Highly organised and comfortable managing multiple creators, agencies and deadlines simultaneously.
Creative thinker who can generate fresh content ideas consistently.
Comfortable working with budgets and maintaining trackers.
Strong attention to detail and follow-through.
Ability to work independently and take ownership of the function.
Good to Have
Experience in healthcare, wellness, D2C, e-commerce or consumer brands.
Experience working with UGC agencies.
Basic understanding of social media analytics.
Experience with Canva, CapCut or similar content tools.
Number and quality of influencer collaborations
Cost efficiency of collaborations and creator activities
Timely execution of the monthly content calendar
Agency and creator performance
Overall improvement in Malu's social media presence and brand awareness and maintaining the branding across all platforms-
The ideal candidate is someone who is creative but also highly organised. They should be comfortable moving between strategy and execution, briefing a UGC agency, negotiating with an influencer, following up on pending content and reviewing the month's performance.
Most importantly, we are looking for someone who takes ownership rather than simply managing tasks.
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
