Key Responsibilities
1. Marketplace Management
- Manage day-to-day operations of all assigned marketplaces.
- Manage product listings, titles, descriptions, images, specifications, pricing and keywords.
- Ensure products are correctly categorized and optimized for maximum visibility.
- Monitor account health, seller ratings, customer feedback and marketplace policies.
- Identify new marketplace opportunities and expansion channels.
2. Sales & Revenue Growth
- Take ownership of monthly, quarterly and annual e-commerce sales targets.
- Develop strategies to achieve and exceed revenue targets.
- Monitor daily sales, orders, average order value and conversion rates.
- Identify fast-moving, slow-moving and high-potential products.
- Develop strategies to increase product-wise and category-wise sales.
- Drive repeat purchases and customer retention.
3. Marketplace Advertising
- Plan and manage marketplace advertising campaigns.
- Manage PPC/Sponsored Product campaigns and promotional activities.
- Optimize advertising spend based on ROAS, ACOS/TACOS and profitability.
- Continuously test keywords, products, bids and campaigns.
- Ensure advertising budgets are aligned with sales targets.
4. Product Listing & SEO
- Develop SEO-friendly product titles, bullet points and descriptions.
- Conduct keyword research and competitor analysis.
- Improve product discoverability and organic rankings.
- Coordinate with the marketing/design team for product images, banners, videos and A+ content.
- Regularly audit listings and improve content based on marketplace performance.
5. Pricing & Promotions
- Monitor competitor pricing and marketplace offers.
- Recommend appropriate pricing strategies.
- Plan discounts, coupons, offers, bundles and promotional campaigns.
- Ensure promotions contribute positively to revenue and profitability.
- Track competitor activity and market trends.
6. Inventory & Order Management
- Monitor marketplace inventory levels on a daily basis.
- Coordinate with purchase, warehouse and sales teams to maintain optimum stock.
- Identify potential stock-outs and overstock situations.
- Ensure orders are processed and dispatched within marketplace timelines.
- Minimize cancellations, returns and negative customer experiences.
7. Analytics & Reporting
Prepare and present regular reports covering:
- Daily Sales
- Monthly Revenue
- Target vs Achievement
- Number of Orders
- Average Order Value
- Conversion Rate
- Product-wise Sales
- Marketplace-wise Sales
- Advertising Spend
- ROAS / ACOS / TACOS
- Returns & Cancellations
- Customer Ratings & Reviews
- Inventory Status
- Profitability
The manager should be able to analyse numbers, identify problems and take corrective action independently.
Key Performance Indicators (KPIs)
The candidate will be evaluated primarily on measurable business performance.
KPI
Measurement
Monthly Sales Target
Target vs Actual
Revenue Growth
Month-on-Month / Year-on-Year
Order Growth
Monthly
Conversion Rate
Marketplace-wise
Advertising ROAS
Campaign-wise
ACOS / TACOS
Within approved limits
Average Order Value
Monthly
Product Ranking
Priority SKUs
Return Rate
Within acceptable limits
Cancellation Rate
Minimize
Stock Availability
Maintain optimum levels
Marketplace Rating
Maintain/improve
Gross Margin
Target profitability
HR
81222 82550
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
