About the Role
We are looking for a Growth Marketer who can help us drive measurable growth through digital marketing, performance campaigns, lead generation, marketing automation, and data-driven optimisation.
The ideal candidate should be comfortable working across multiple digital channels, analysing campaign performance, testing new ideas, and continuously improving marketing funnels and conversion rates.
This is a hands-on role suited for someone who enjoys execution, experimentation, analytics, and growth rather than only planning campaigns.
Key ResponsibilitiesDigital Marketing & Campaign Management
- Plan, execute, monitor, and optimise digital marketing campaigns across relevant channels.
- Manage social media and paid advertising campaigns to achieve business and lead-generation objectives.
- Develop campaign strategies, targeting approaches, messaging, and execution plans.
- Monitor campaign performance and make data-driven adjustments to improve results.
Performance Marketing & Lead Generation
- Manage paid advertising campaigns across platforms such as Meta Ads, Google Ads, LinkedIn Ads, or other relevant platforms.
- Conduct audience research, targeting, retargeting, and segmentation.
- Test different ad creatives, copy, audiences, offers, and landing pages.
- Build and optimise lead-generation campaigns and marketing funnels.
- Track key metrics including leads, CPL, CTR, conversion rates, CAC, and campaign ROI.
- Identify opportunities to improve lead quality and reduce acquisition costs.
Marketing Automation & CRM
- Develop and manage marketing automation workflows.
- Support email marketing, WhatsApp communication, CRM campaigns, and customer follow-up workflows.
- Set up and maintain lead-nurturing journeys and automated communication.
- Work with technology teams to implement marketing integrations, tracking systems, and automation solutions.
- Maintain proper lead tracking and communication workflows across relevant platforms.
Website, Content & Conversion Optimisation
- Support optimisation of websites, landing pages, forms, and other digital touchpoints.
- Identify opportunities to improve user experience and conversion rates.
- Collaborate with content and creative teams to develop high-performing marketing assets.
- Test landing-page messaging, CTAs, layouts, offers, and other conversion elements.
- Ensure marketing content is aligned with campaign objectives and target audiences.
Analytics & Growth Strategy
- Monitor and analyse marketing and campaign performance.
- Prepare regular performance reports and communicate key insights.
- Identify trends, opportunities, and areas for improvement using marketing data.
- Conduct audience and competitor research.
- Support the development of growth strategies, campaign plans, and marketing experiments.
- Use data to make informed decisions and continuously improve marketing performance.
Collaboration & Execution
- Work closely with founders, technology teams, content/creative teams, and external partners.
- Coordinate marketing initiatives and ensure timely execution.
- Take ownership of assigned growth initiatives from planning through execution and optimisation.
- Perform other reasonably related marketing and digital growth activities as required by the Company.
Requirements
- 1 year of experience in digital marketing, growth marketing, performance marketing, or a related role.
- Practical experience managing paid advertising campaigns.
- Understanding of lead generation and digital marketing funnels.
- Experience with platforms such as Meta Ads Manager and Google Ads is preferred.
- Basic understanding of CRM, email marketing, WhatsApp marketing, and marketing automation.
- Comfortable working with marketing analytics and performance metrics.
- Understanding of conversion-rate optimisation and landing-page optimisation.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to manage multiple marketing activities and meet deadlines.
- Strong willingness to experiment, learn, test, and optimise.
Pay: ₹20,000.00 - ₹22,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Work Location: Remote
