Urgent Requirement of Deputy Manager Digital Marketing for Corporate Office of Educational Institution in Jalandhar
Deputy Manager – Digital Marketing (AI & Performance Marketing)
Location: Jalandhar (Corporate Office)
Job Type: Full-Time
Salary: Best in Industry (Based on Experience)
Experience: 6–8 Years (Including 1–2 Years of Hands-on Experience in AI Tools & AI Content Creation – Mandatory)
About the Role
NFCI Group of Education is looking for a dynamic and experienced Deputy Manager – Digital Marketing to lead our digital marketing initiatives and drive brand growth across multiple campuses. The ideal candidate should have expertise in SEO, Social Media Marketing, Performance Marketing, Lead Generation, AI-powered Content Creation, Analytics, and Team Management.
Key Responsibilities
- Develop and execute digital marketing strategies to increase brand visibility and lead generation.
- Lead and manage the digital marketing team, ensuring timely execution of campaigns.
- Plan and optimize SEO (On-Page, Off-Page & Technical SEO) to improve website rankings and organic traffic.
- Manage social media platforms including Facebook, Instagram, LinkedIn, YouTube, and X.
- Plan, execute, and optimize Meta Ads and performance marketing campaigns for maximum ROI.
- Monitor lead generation, CPL, CPA, conversion rates, and campaign performance.
- Create and manage monthly content calendars, ad copies, blogs, landing pages, and campaign creatives.
- Use AI tools such as ChatGPT, Gemini, Canva, and AI image/video generators for content creation and marketing automation.
- Coordinate with creative, sales, and management teams for successful campaign execution.
- Manage Google Business Profile, Just Dial listings, WhatsApp Marketing, and website content.
- Prepare weekly and monthly performance reports with actionable insights.
Required Skills
- 6–8 years of experience in Digital Marketing & Performance Marketing.
- Minimum 1–2 years of practical experience using AI tools for content creation and marketing.
- Strong expertise in SEO, SMO, SMM, and Meta Ads.
- Experience with Google Analytics, Search Console, and SEO tools.
- Knowledge of Canva, Photoshop, CapCut, Premiere Pro, or similar creative tools.
- Strong leadership, analytical, communication, and project management skills.
- Experience in managing digital marketing teams and delivering measurable business growth.
Why Join NFCI?
- Work with one of India's leading Hospitality & Skill Education brands.
- Opportunity to lead high-impact digital marketing initiatives.
Job Types: Full-time, Permanent
Pay: ₹35,000.00 - ₹60,000.00 per month
Ability to commute/relocate:
- Jalandhar city, Punjab: Reliably commute or planning to relocate before starting work (Required)
Education:
Experience:
- Digital marketing: 5 years (Preferred)
- total work: 6 years (Preferred)
Work Location: In person
