We are looking for a creative and performance-driven Content Creator who can develop engaging content for social media, product catalogs, website listings, and META advertising campaigns. The ideal candidate should understand both branding and performance marketing, with the ability to create content that drives engagement, traffic, and conversions.
Key Responsibilities
- Create high-quality content for Instagram, Facebook, YouTube Shorts, and other social platforms.
- Develop creative concepts, scripts, reels, static creatives, and ad copies for META campaigns.
- Design and maintain product catalog content, including product descriptions, images, infographics, and feature highlights.
- Coordinate product photoshoots and video shoots with internal teams and external agencies.
- Create performance-focused creatives for customer acquisition and remarketing campaigns.
- Work closely with the Performance Marketing team to analyze content performance and optimize creatives.
- Stay updated on social media trends, viral formats, and platform best practices.
- Ensure brand consistency across all digital touchpoints.
Requirements
- 2–5 years of experience in content creation, social media marketing, or digital marketing.
- Hands-on experience creating content for META (Facebook & Instagram) ads.
- Strong understanding of short-form video content and social media trends.
- Proficiency in Canva, Adobe Creative Suite, CapCut, or similar creative tools.
- Experience in product catalog creation for D2C/E-commerce brands.
- Excellent copywriting and storytelling skills.
- Knowledge of performance marketing metrics such as CTR, CPC, ROAS, and Conversion Rate is preferred.
Preferred Background
- Experience working with Health & Wellness, Nutraceutical, Personal Care, or D2C brands.
- Understanding of consumer behavior and conversion-focused content creation.
- Ability to independently manage content calendars and campaign creative requirements.
Key Skills
- Social Media Content Creation
- META Ad Creatives
- Product Catalog Development
- Video Editing & Reels Creation
- Copywriting
- Creative Strategy
- Brand Building
- Performance Marketing Content
Pay: ₹13,238.09 - ₹34,688.12 per month
Work Location: Hybrid remote in Faridabad, Haryana
