Part 1: Search Engine Optimization (SEO) - 50%
- Keyword Research: Identify high-intent, low-competition keywords for website landing pages, blogs, and local search optimization.
- On-Page & Technical SEO: Optimize website content, meta tags, headers, image alt text, and URLs to improve search engine rankings.
- Off-Page SEO: Execute link-building strategies, directory listings, and local SEO (Google My Business) optimization.
- Analytics: Track website traffic, keyword rankings, and user behavior using Google Analytics (GA4) and Google Search Console.
Part 2: Social Media Management - 50%
- Content Calendar: Plan, schedule, and execute social media posts across Instagram, Facebook, and LinkedIn.
- Campaign Execution: Assist in setting up localized lead-generation campaigns (such as student walk-ins or real estate site-visit bookings) via Meta Ads Manager.
- Trend Copywriting: Write high-converting captions, hooks for Reels, and short-form ad copies that align with target audience demographics.
Pay: ₹15,000.00 - ₹25,000.00 per month
Application Question(s):
- In-office role in Dahisar West, Mumbai. Are you able to comfortably commute here on a daily basis?
- Which SEO keyword research tools and social media analytics tools have you actively used in your previous role?
Work Location: In person
