Experience: 3–7 years
Function: Performance Marketing / Demand Generation
What Your Impact Will Look Like:
Own Paid Acquisition at Scale
- Plan, launch, and optimize Google Ads (Search, PMax, Display, YouTube), Meta Ads, and
LinkedIn Ads
- Scale budgets efficiently without compromising CAC or lead quality.
- Manage end-to-end campaign operations: audience building, creative briefing, copy, bid strategy, and budget allocation.
- Drive structured experimentation across bidding, audiences, and creative.
Drive B2B Lead Generation
- Develop full-funnel campaigns from awareness to qualified pipeline.
- Run ABM campaigns against named target accounts using intent data and sequenced creative.
- Set up retargeting and remarketing to convert high-intent visitors.
- Collaborate with sales on lead routing, SLAs, and seamless handoff.
Embed AI Across the Marketing Stack
- Leverage AI-native ad features — Performance Max, Meta Advantage+, Smart Bidding, LinkedIn
Predictive Audiences.
- Use AI tools (ChatGPT, Claude, Midjourney, Jasper) to accelerate creative variation, copy
Iteration, and audience hypothesis development.
- Build automation workflows (Zapier, Make, n8n + LLM APIs) for reporting, anomaly detection, and lead enrichment.
Lead Conversion Rate Optimization
- Run hypothesis-driven A/B and multivariate tests across landing pages, ad creative, CTAs, and forms.
- Identify and eliminate conversion bottlenecks across the funnel.
- Iterate rapidly based on performance signals.
Strengthen Marketing Operations
- Set up and manage conversion tracking, UTM frameworks, and attribution models.
- Implement clean tracking via GA4 and Google Tag Manager.
- Manage CRM integrations (HubSpot, Salesforce, or similar) — ensure clean data flow between ads, analytics, and CRM.
Drive Decisions Through Data
- Analyze CAC, LTV, payback periods, and pipeline contribution.
- Build dashboards and reporting frameworks leadership actually uses.
- Prioritize experiments based on impact and statistical validity.
Craft High-Performance Messaging
- Write compelling search, display, and social ad copy.
- Collaborate on landing page messaging that converts B2B buyers.
- Use AI-assisted variant generation without losing the human edge in positioning.
What You'll Bring To The Team:
- 3–7 years of hands-on experience in performance marketing, paid media, or digital advertising.
- Proven track record managing Google Ads, Meta Ads, and LinkedIn Ads at scale.
- Deep understanding of B2B demand generation, lead-gen funnels, and ABM.
- Strong analytical mindset — comfortable with campaign data, attribution models, and conversion metrics.
- Experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM integrations.
- Familiarity with AI-powered ad tools (Performance Max, Meta Advantage+, Smart Bidding) and willingness to push them further.
- Comfort using AI tools (ChatGPT, Claude, Jasper, Persado) to accelerate creative testing and copy iteration.
- Ability to independently own full-funnel campaign execution.
Qualifications:
- 3–7 years as a Performance Marketing Manager, Paid Media Specialist, or Growth Marketer.
- Hands-on expertise with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, and GTM.
- Proficient or certified in Google Ads, LinkedIn Marketing Solutions, and Meta Blueprint (certifications a plus, not mandatory).
- Proven fluency with AI advertising tools and LLM-assisted creative workflows in a professional marketing context.
- Strong analytical and data storytelling skills.
- Excellent written English.
This Role Is Ideal For Someone Who:
- Thinks in systems, not tasks.
- Treats AI as core infrastructure, not a novelty.
- Makes decisions grounded in data and tests assumptions before scaling spend.
- Stays calm under significant budget responsibility.
- Operates independently and drives measurable impact on pipeline, not just clicks.
- Writes clearly — because clear thinking shows up in clear ad copy.
How to Apply
Send the following to [email protected]:
1. Your AI/automation tool stack (list every tool you use regularly)
2. One B2B campaign result: product, audience, channels, CPL, and outcome
3. Your 7-day plan for granite slab lead generation in South Carolina (3–5 bullets)
4. Expected monthly rate and availability
Applications without campaign proof will not be reviewed.
Job Type: Full-time
Pay: ₹750,000.00 - ₹900,000.00 per year
Work Location: In person
