Both digital and traditional marketing responsibilities tailored for a dental clinic, focusing on patient acquisition, brand building, and online reputation management
-Traditional & In-Clinic Marketing
- Local Outreach & Partnerships: Build referral networks by collaborating with nearby general practitioners, corporate offices, and local businesses.
- Community Engagement: Coordinate and participate in local health camps, school dental check-up programs, and community wellness events.
- Collateral Development: Oversee the design and printing of offline materials including clinic brochures, patient welcome kits, and local newspaper/magazine advertisements.
- Patient Referral Programs: Implement and manage in-clinic loyalty or word-of-mouth referral systems to incentivize existing patients.
-Digital Marketing & Patient Acquisition:
- Local SEO and listing management
- socail media management
- Email & CRM: Oversee patient retention via newsletters, post-op care tips, and automated recall reminders for bi-annual check-ups
-Analytics & Reputation Management
- Online Reputation: Monitor and implement systems to systematically generate new, authentic patient reviews on rating platforms.
- Performance Tracking: Track key performance indicators (KPIs) such as Cost Per Lead (CPL), website traffic, and patient conversion rates to calculate marketing ROI.
- Budget Management: Propose, manage, and optimize the monthly/annual marketing budget across both digital and physical channels.
Pay: ₹20,000.00 - ₹35,000.00 per month
Experience:
- Workday: 2 years (Preferred)
Language:
Willingness to travel:
Work Location: In person
