We are looking for a Marketing Executive to promote educational programmes, courses, and services through field marketing, institutional outreach, lead generation, and student engagement. The role involves building relationships with schools, colleges, students, parents, and other stakeholders while supporting admissions and business development goals.
Candidates from Calicut and nearby areas with knowledge of the local education market are preferred. The role requires frequent travel and direct interaction with students and institutions.
Key Responsibilities
- Plan and execute field marketing activities, campaigns, events, and promotional initiatives.
- Visit schools, colleges, training centers, and other relevant locations to generate awareness and qualified leads.
- Identify new business opportunities and develop institutional partnerships.
- Build and maintain relationships with educational institutions, faculty, placement cells, student communities, and other stakeholders.
- Present course features, benefits, career opportunities, and value propositions to prospective students.
- Represent the organization at education fairs, seminars, exhibitions, campus activities, and other events.
- Follow up on leads and coordinate with the admissions/counselling team for conversion.
- Maintain accurate records of visits, leads, contacts, follow-ups, and activities in the CRM/tracking system.
- Achieve monthly targets for lead generation, field visits, institutional outreach, and conversion support.
- Monitor competitors and provide market feedback, trends, and emerging opportunities to management.
- Coordinate with digital marketing, admissions, counselling, and management teams for effective campaign execution.
- Prepare regular activity and performance reports and participate in meetings, training, and performance reviews.
- Contribute to overall student enrolment and business development objectives.
Qualifications & Skills
- Bachelor’s degree in any discipline; Marketing, Business Administration, Management, or Commerce preferred.
- Minimum 1 year of marketing experience, preferably in EdTech, education, or training.
- Strong communication, presentation, interpersonal, networking, persuasion, and negotiation skills.
- Target-oriented with strong follow-up and relationship-management abilities.
- Comfortable interacting with students, parents, institutions, and other stakeholders.
- Basic computer and MS Office skills; CRM and digital marketing knowledge is an advantage.
- Ability to work independently and collaboratively.
- Willingness to travel extensively for field activities.
- Valid two-wheeler license and access to a two-wheeler is an advantage.
- Knowledge of the local education market and institutions is preferred.
Pay: ₹20,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
