Job description:
Job Title: Digital Marketing Strategist ( Permanent Remote Position)
Experience: 7+ years
Shift: Canadian day Light ( 5:30 PM- 3230 AM) Mon- Friday
Position Type: Permanent Work from Home
Payroll Company: TBCS India
Note : Only Immediate joiner's need to apply with Fluent Engilsh speaking.
Please don't apply if you don't agree on our terms ( Mentioned in screening questions )
Job Overview:
Black Rock Digital is seeking a highly skilled Digital Marketing Strategist with strong agency experience to join our dynamic team. The ideal candidate will take a leadership role in developing and executing omnichannel marketing strategies to drive customer acquisition and lifetime value. You will collaborate closely with teams in Canada and India to deliver high-performing campaigns across paid and organic channels.
Key Responsibilities:
- Develop and execute integrated marketing strategies across digital and offline channels.
- Manage day-to-day execution of digital projects including website launches, landing pages, and advertising campaigns.
- Oversee and optimize paid lead generation channels such as Google, Facebook, Instagram, and YouTube.
- Translate brand strategy into clear marketing objectives and campaign plans aligned with business goals.
- Monitor campaign performance, analyze data, and optimize strategies to achieve KPIs.
- Manage website analytics and ad tech including Google Tag Manager, GA4, tracking pixels, and conversion tracking.
- Prepare performance reports and present insights to clients and senior management.
- Lead client meetings, provide regular updates, and ensure transparent communication on campaign results.
- Manage marketing budgets and ensure efficient allocation of spend.
- Ensure consistent brand messaging across all platforms.
- Collaborate with cross-functional teams to support product launches, promotions, and community initiatives.
Requirements:
- 6+ years of experience as Digital Marketing Strategist , in Paid Search (PPC), Google Shopping, Display, and Video Ads (YouTube experience preferred).
- Proven experience managing Facebook/Instagram ads with advanced targeting and optimization.
- Strong background in digital marketing, data analysis, and campaign strategy.
- Proficiency in Google Analytics, Google Tag Manager, and product feeds.
- Experience working directly with clients and managing PPC accounts across different business verticals.
- AdWords certification is a plus.
- Excellent analytical, organizational, and communication skills.
- Ability to work independently and manage multiple projects effectively.
Professional Competencies:
- High attention to detail and accuracy.
- Strong problem-solving and strategic thinking abilities.
- Ability to work under pressure and meet deadlines.
- Self-motivated with a strong sense of accountability.
- Creative mindset with a focus on driving results.
Mandatory Requirments :
- Should be comfortable with theTime Doctor employee monitoring system ?
- Should be ready to work under the camera surveliance during the working hours?
- Should be ready to work in Night shifts ( Canadian Day Light )
- Must Have Excellent English Communication
- Should be ready to sign a employee agreement with us for min 2 years.
- Must have International client work exposure.
- Frequent Job Switcher's should not apply!
Job Type: Permanent
Pay: Up to ₹75,000.00 per month
Benefits:
- Health insurance
- Provident Fund
- Work from home
Application Question(s):
- Please read the JD thoroughly and Confirm you acceptance with our mandatory Requirments . ( Must Answer )
- Do you have minimum 6+ years of hands-on experience managing Google Ads and Meta Ads in an agency environment?
( Mandatory )
- Have you managed monthly ad budgets above ₹10 Lakhs / $15,000+?
Do you have experience working with international clients (US/Canada/UK/Australia)?
- Are you comfortable working 6:30 PM – 3:30 AM IST (Canadian Shift) permanently?
- Are you comfortable with Time Doctor monitoring software and camera surveillance during work hours?
Are you willing to sign a minimum 2-year employment agreement?
- Have you worked continuously for at least 2.5+ years in your last two roles (i.e., not a frequent job switcher)?
- Do you have hands-on experience with GA4, Google Tag Manager, conversion tracking, and Google Merchant Center feed optimization?
- What is your notice period , How soon can you join ?
Education:
Experience:
- Digital Marketing Strategist / Manager Position: 6 years (Required)
Language:
Location:
Shift availability:
Work Location: Remote
