Quick Details:
- Job Title: Ad Specialist
- Experience: 3+ Yrs
- Job Location: Madhapur, Hyderabad
- Skill Set: Google Ads, Meta Ads, LinkedIn Ads, Monitor campaign performance and optimize for ROI (CTR, CPC, CPA, conversions), SEO/SEM principles,Google Analytics, Data Studio.
Job Summary
We are looking for a results-driven Ad Specialist to plan, create, and optimize advertising campaigns across digital platforms. The ideal candidate will have strong analytical skills, creativity, and experience managing paid campaigns to drive traffic, lead generation, and brand awareness.
Key Responsibilities
- Plan, execute, and manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.)
- Conduct keyword research, audience targeting, and competitor analysis
- Create compelling ad copy, creatives, and landing page recommendations
- Monitor campaign performance and optimize for ROI (CTR, CPC, CPA, conversions)
- Analyze data and generate performance reports with actionable insights
- Perform A/B testing to improve ad effectiveness
- Collaborate with marketing, content, and design teams
- Manage advertising budgets and ensure cost efficiency
- Stay updated with latest trends and platform algorithm changes
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- Proven experience in digital advertising or campaign management
- Strong knowledge of platforms like:
- Google Ads
- Facebook/Instagram Ads (Meta)
- LinkedIn Ads (optional)
- Familiarity with analytics tools (Google Analytics, Data Studio, etc.)
- Good understanding of SEO/SEM principles
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
Preferred Qualifications
- Certifications (Google Ads, Meta Blueprint, etc.)
- Experience with marketing automation tools
- Knowledge of conversion tracking and pixel setup
- Basic design knowledge (Canva, Photoshop is a plus)
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Lead generation or sales growth
Pay: ₹16,857.73 - ₹35,000.00 per month
Work Location: In person
