Job Title: Assistant Manager – Digital Marketing Location: Jaipur, Rajasthan Experience: 5+ years Salary: ₹10,00,000 per annum (10 LPA) Role Overview We are seeking an Assistant Manager – Digital Marketing to contribute to our growing marketing team. This role is ideal for a candidate who understands modern digital marketing and wants to work at the intersection of SEO, AEO, GEO, AI search, content, social media, and B2B marketing. In this role, you will go beyond task execution to build our digital presence and authority as a technology company serving global clients. You will work across search engines, AI answer engines, generative platforms, content ecosystems, and social channels to optimize how decision-makers discover, evaluate, and engage with technology solutions. Key Responsibilities 1. AEO, GEO & SEO * Research and implement on-page and off-page optimization strategies based on user queries, buyer questions, and search intent. * Optimize content for traditional search engines as well as AI-powered discovery and answer platforms. * Identify opportunities to improve visibility across search engines, AI answer engines, and conversational platforms. * Monitor emerging developments in SEO, AEO, GEO, and AI search to adapt strategies accordingly. * Structure content to ensure it can be easily understood, surfaced, cited, and summarized by AI systems. 2. Query, Entity & Intent Mapping * Analyze how founders, CXOs, product leaders, and technology decision-makers search for software and tech solutions. * Map queries to topics, entities, relationships, use cases, and buyer intent. * Identify content gaps based on user questions, pain points, and decision-stage requirements. * Build query clusters and topic frameworks aligned with business objectives and target audiences. * Continuously analyze changing search and discovery behavior across traditional and AI-driven platforms. 3. Technical SEO & AI Readiness * Collaborate with developers and technical teams on SEO and AI-readiness requirements. * Support the implementation of structured data, schema markup, crawlability, indexing, internal linking, and page experience best practices. * Identify and fix technical issues impacting search visibility, content discoverability, or AI readability. * Ensure digital assets follow best practices for both search engines and emerging AI discovery ecosystems. 4. Content Optimization * Collaborate with content and editorial teams to optimize blogs, landing pages, service pages, case studies, and thought leadership content. * Optimize content around real-world questions, use cases, customer problems, and decision-making intent. * Improve content structure, clarity, topical depth, internal connections, and trust signals. * Refresh existing content based on changing search behavior and performance metrics. * Ensure content is credible, relevant, useful, and structured for both human readers and AI systems. 5. Social Media Management * Manage and maintain the official LinkedIn presence. * Develop insight-driven posts around tech trends, industry discussions, technology use cases, and buyer concerns. * Identify relevant conversations and emerging topics to strengthen brand visibility and authority. * Monitor engagement and audience response to improve future content strategies. * Collaborate with internal subject-matter experts to convert technical insights into engaging business content. 6. Email Marketing & Outreach * Support newsletters, email campaigns, and targeted outbound marketing initiatives. * Develop messaging around specific buyer questions, pain points, objections, and decision triggers. * Assist in audience segmentation and campaign optimization. * Track campaign performance and identify opportunities to improve engagement and conversions. 7. Analytics & Performance Insights * Track performance across search, content, social, and email channels. * Monitor key metrics including visibility, organic traffic, query coverage, engagement, conversions, and content performance. * Analyze how target audiences discover and interact with digital assets. * Translate marketing data into actionable recommendations for improving visibility, engagement, and lead generation. Qualifications & Requirements * Education: Bachelor's degree in Marketing, Communications, Business, or a related field. * Experience: 5+ years of digital marketing experience with hands-on exposure across SEO, content, social media, and analytics. * Foundational understanding of SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), search behavior, and AI-driven discovery. * Hands-on experience with performance measurement tools such as Google Analytics and Google Search Console. * Deep understanding of keyword research, search intent, content optimization, and digital performance metrics. * Strong proficiency in Excel, presentations, documentation, and collaborative productivity tools. * Strong written and verbal communication skills. * Experience utilizing AI tools (e.g., ChatGPT, Claude, Gemini, Perplexity) for research, content creation, analysis, or productivity. * Ability to work independently, prioritize tasks, and manage multiple initiatives. * Note: Content samples, blogs, LinkedIn posts, campaign work, or research-driven writing examples will be a strong advantage. Key Skills * Search Engine Optimization (SEO) * Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO) * AI Search & AI Discovery Platforms * Search Intent, Entity & Topic Mapping * Technical SEO * Social Media & LinkedIn Marketing * Email Marketing & Outbound Campaigns * Google Analytics & Google Search Console * AI Tools & Prompting * Digital Marketing Analytics & Performance Tracking
Pay: ₹800,000.00 - ₹1,000,000.00 per year
Work Location: In person
