Key Responsibilities:
SEO & SEM: Develop and implement on-page and off-page SEO strategies to improve organic rankings and website traffic. Manage Google Ads and PPC campaigns for lead generation.
Social Media Management: Oversee content planning, posting, and engagement on LinkedIn, Facebook, Instagram, Twitter, and other relevant platforms.
Content Strategy & Marketing: Create and oversee high-quality content, including blogs, whitepapers, newsletters, and case studies, aligned with brand voice and industry trends.
Email & Automation Campaigns: Develop and execute email marketing campaigns using automation tools to nurture leads and improve customer retention.
Paid Advertising & Performance Marketing: Manage Facebook Ads, LinkedIn Ads, and other paid media campaigns, optimizing for ROI and engagement.
Website Optimization & Analytics: Work with the development team to optimize website UI/UX, landing pages, and conversion rates.
Use Google Analytics and other tools to track KPIs and performance metrics.
Branding & PR: Enhance brand visibility through influencer partnerships, press releases, and online reputation management.
Market Research & Trend Analysis: Stay updated with the latest digital marketing trends, tools, and best practices to refine strategies and improve performance.
Lead Generation & Conversion Optimization: Implement strategies to attract, nurture, and convert high-quality leads for business growth.
Team Coordination: Manage and mentor the digital marketing team, ensuring alignment with business goals and marketing objectives.
Job Types: Full-time, Permanent
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
- Health insurance
- Paid sick time
Experience:
- Digital marketing: 5 years (Required)
Shift availability:
Work Location: In person
