Key Responsibilities
* Develop and execute brand strategy for skincare and haircare portfolios.
* Own brand P&L and ensure strong ROI on marketing investments.
* Plan, monitor, and optimize digital and offline marketing campaigns.
* Track campaign performance using ROI, ROAS, CAC, LTV, and other key KPIs.
* Conduct market research, consumer insights, and competitor analysis.
* Drive new product launches from concept to commercialization.
* Coordinate with R&D, product development, sales, creative, and digital marketing teams.
* Manage brand positioning, communication, packaging, and pricing strategies.
* Work closely with e-commerce platforms, modern trade, and distribution partners.
* Build annual marketing calendars and manage brand budgets.
* Lead influencer marketing, PR, social media, and brand activation initiatives.
* Prepare monthly business reviews and recommend growth strategies.
Required Skills
* 5–10years of experience in the skincare, haircare, cosmetics, or beauty industry.
* Strong understanding of brand management and consumer marketing.
* Proven experience in ROI-driven marketing and campaign optimization.
* Expertise in product launch planning and go-to-market strategy.
* Strong analytical, communication, and leadership skills.
* Experience with e-commerce and digital marketing platforms is preferred.
* MBA in Marketing or equivalent qualification is preferred.
Pay: ₹50,000.00 - ₹75,000.00 per month
Benefits:
Work Location: In person
